Cint profile
Patricia Petrat
Blog
By this author
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ResTech and Beyond: The Continued Expansion of Our Industry Landscape
The second version of the ResTech landscape is finally complete. When we launched the first iteration of the scape, we couldn’t have imagined the attention it would receive and the collaboration it would generate.
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How to Improve Marketing ROI
When you launch a marketing campaign, you want to ensure it’s as successful as possible. Whether your goal is to increase your sales, attract new customers or build brand awareness, you need the right strategies to maximize your return on investment (ROI). There are several strategies to consider when you’re looking for methods to increase…
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Advantages of Surveys for Small Businesses
Marketing is built on the opinion of the masses. Without the public’s approval and buy-in, getting a concept or product off the ground is nearly impossible.
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Transitioning into a Management Position
Moving from individual contributor to a manager is no small shift. You’ve come this far in your career. You’re a recognized expert in your organization. Now, you’re embarking on something new, something exciting and, perhaps, a bit scary
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Sampling in the Digital Age
For anyone new to the sample game, this industry may seem like a bit of an enigma. But the purpose of sampling is actually pretty simple: we want to learn the opinions and behaviors of specific populations.
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Super Bowl 2018: The Advertising Winners and Losers
The Super Bowl is one of the biggest advertising platforms in the world, with brands reportedly shelling out a whopping $5m in return for a 30-second ad slot. But with the stakes so high – and with the competition fiercer than ever, it takes a lot to stick in viewers’ minds for the right reasons.
