Maximizing Advertising Outcomes in Uncertain Times
Want to do more with less?
Looking to squeeze every last drop from that ad budget? You’re not alone. 54% of marketers worldwide expect to reduce their advertising budgets in response to ongoing economic uncertainty.
That’s why measuring the outcomes of your efforts has never been more important, especially for your brand campaigns.
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Seeking success?
Marketers are often tempted to cut brand campaign budgets that don’t yield immediate results in tough times, but a 2024 report from McKinsey & Co found that 70% of companies that adopted an “invest and grow” marketing strategy during economic downturns went on to reach the top 20% of their respective industries.
That report’s #1 suggestion for success? Measure and evaluate everything in your marketing plan.
Another of McKinsey’s recommendations was to “embrace speed,” something we know a lot about here at Cint. Our Lucid Measurement platform is built on the largest global research marketplace, meaning that we can start delivering outcomes for your upper-funnel campaigns in an average of three days.
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upper funnel campaign results
Getting results sooner gives you the power to steer your campaigns toward success, and that kind of control helps you to make sure that your budget is being spent effectively. With attitudinal lift results provided by Lucid Measurement, you’re not just aware of your brand metrics; you’re in control of your campaign outcomes.
Explore the Power of Lucid Measurement
Measure campaign outcomes anywhere your ads are running
Lucid Measurement by Cint is a brand lift analytics tool purpose-built for optimization at a cost that doesn’t break your budget. While your campaign is running, ask real people who have seen your ads questions about how they perceive your brand or product as a result of the campaign.
Launch brand lift studies whenever you need them
Why wait days when you can launch in minutes? Use Study Creator in Lucid Measurement to go from study concept to real-time insights faster than ever. Study Creator gives you the keys to set up and launch brand lift studies with a streamlined and intuitive process. Shorten your time to launch and accelerate your brand lift workflow.
Understand your brand lift results with the click of a button
With our latest updates, Lucid Measurement is leveraging the power of AI to help cut down your research costs and maximize the insights you get from your brand lift study.
Our new AI Study Companion, Luci, can help you get a deeper understanding of your study results and identify ways to optimize your campaigns, and our updated Powerpoint Campaign Summary Export includes AI generated insights into your top performing audience segments and advertising tactics, making it easy to provide valuable insights to your key stakeholders.
Want to learn more about how Lucid Measurement can help you get the best outcomes from your brand lift campaigns? Contact us using the form below to learn more.
Cint uses the information you provide to send you relevant content about industry trends, helpful tips, upcoming events, and related products and services. You may update your email preferences or unsubscribe at any time, using the links found in the footer of any email.