Back in August, we launched a new tool for users of our Lucid Impact Measurement by Cint called Study Creator.
We were excited to announce Disney as our first partner to successfully engage with the platform, enabling advertisers to measure campaigns in-flight across all their offerings including streaming and linear.
In this article, we give you a full lowdown on what it is, the workflow process, benefits, and end off by wrapping things up with a handy video tutorial.
What is Study Creator?
It is an innovative tool within Lucid Impact Measurement by Cint, that allows users to set up and launch brand lift studies in minutes instead of days.
Why did we create Study Creator?
Speed is crucial when developing brand lift studies. The limited window of time when the study is accurate and relevant can weaken the overall impact of a campaign, which can often be problematic for marketers. Additionally, developing and launching a study can also eat into a large chunk of time.
To address this challenge, Cint’s Study Creator tool gives users the keys to directly set up a study by simply entering key campaign details, tracking information, a competitive set, and the KPIs required.
How it works:
To get your project off the ground in no-time, follow our simple three-step workflow:
What are the main benefits of Study Creator?
The tool significantly reduces typical communication required between teams, whether through emails or having to be reliant on someone else, resulting in valuable time saved.
It also offers you full control over how brands, KPIs, and ad tracking are set up and full flexibility to launch whenever you want, which significantly increases your accessibility and efficiency.
To find out more, watch our detailed video tutorial below:
Elevate your study concepts into real-time insights faster than ever with Cint’s Study Creator, empowering you to make better business decisions.
To get started, click here or get in touch with your account representative.
