Campaign measurement
Measure brand lift and campaign success with real-time data
Our platform helps you maximize ad campaign outcomes.
Unlock the full potential of your ad spend with Lucid Measurement by Cint
With ad campaigns making up a significant part of many marketing budgets, you need a measurement solution you can trust. Lucid Measurement is a brand analytics tool that empowers marketers to measure and boost the impact of any cross-platform ad campaign while it’s live.
Need clear, actionable insights for you to optimize both your media strategy and audience targeting to drive meaningful business outcomes?
Lucid Measurement in numbers
~3
Days to see campaign results in Lucid Measurement
900+
Norms and benchmarks available for measuring success
88%
Of Lucid Measurement Study Creator users reduced survey launch time from days to minutes
Campaign performance
Optimize your campaign with real-time measurement
Your brand campaigns deserve more than guesswork. With Cint, you can measure brand lift and evaluate advertising outcomes while your campaign is live – not weeks later.
Lucid Measurement is purpose-built for enabling campaign optimization at a cost that doesn’t break your budget. With a survey-based, representative methodology, we capture insights from people who have seen your ads, so you can fine-tune your strategy as it happens.
Ensure every campaign delivers measurable advertising effectiveness, helping you prove and improve ROI.
Self-service study tools
By putting you in the driver’s seat with self-service study creation tools and AI-powered campaign insights, Lucid Measurement lets you achieve measurable business outcomes with brand campaigns that actually move the needle.
AI-assisted dashboards
Our AI-assisted dashboards provide a clear view of what’s working, allowing our customers to optimize both their media strategy and audience targeting to drive meaningful business outcomes.
Global perspective
Lucid Measurement offers customers a truly global perspective on measurement and ad outcomes. Working with Cint means surveying millions of consumers in over 30 markets worldwide, giving you enough data to glean insights for even the most niche of campaigns.
Need to know if your latest campaign is a hit with your key demographic? You can.
Want to take it further and optimize as you go? No problem.
Discover how Lucid Measurement can be a game-changer for your campaign needs.
Cross-platform measurement
Inform and scale your cross-platform approach
Powered by the Cint Exchange, the world’s largest research marketplace, Lucid Measurement empowers you to measure and boost the impact of any cross-platform ad campaign while it’s live.
Seamlessly view real-time results from digital, social, connected TV, and linear TV in one place to optimize performance across channels.
Brands, agencies, media owners, and tech platforms look to Cint for holistic, actionable brand-lift insights.
Trusted by over 4,000 insights-driven companies.
Want to know more about how Lucid Measurement can help you optimize your cross-platform strategies?
Want to start driving better outcomes from your brand advertising? Cint is on hand to help.
- View results across platforms to optimize performance
- Surface easy-to-understand brand lift metrics in minutes
- Lucid Measurement is trusted by companies like Disney Advertising, the Trade Desk, and many more.
Want to learn more about what Lucid Measurement can do for you and your business? Fill in the form below to get in touch.