Knowledge Center

Cross Platform measurement in 2025

March 13, 2025

Dive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you with expert insights and best practices from industry leaders.

Cross-platform measurement in 2025

Explore the importance of brand lift and discover how it can drive your marketing success. This comprehensive playbook offers valuable insights and proven strategies from industry experts. You’ll learn how to set effective campaign objectives and track your media placements for optimal performance, empowering you to fine-tune your campaigns as they unfold.

Download the Cross-Platform Measurement in 2025 now and unlock the secrets to achieving meaningful brand lift.

Fill out the form below to be sent the full playbook.Our playbook explores three key strategies to achieve the best results:

Cint uses the information you provide to send you relevant content about industry trends, helpful tips, upcoming events, and related products and services. You may update your email preferences or unsubscribe at any time, using the links found in the footer of any email.

Knowledge Center

More from our Knowledge Center

December 1, 2025

Gifts or groceries: Exploring the impact of inflation on the global holiday season

Our latest report examines the impact that ongoing inflation and other economic disturbances are having on the way consumers are approaching the holiday season as 2025 draws to a close.

Report
November 25, 2025

The quarter-century crisis report

Our latest report explores what U.S. consumers make of, well, pretty much everything compared to the way life was 25 years ago — and why continuous research is crucial for brands to keep up with rapidly evolving consumer sentiment.

Report
November 20, 2025

Exploring the past, present, and future of panels

Cint’s latest white paper dives deep into panels.

Report
August 19, 2025

The true cost of rest and relaxation in 2025

Our latest report explores how inflation is impacting on travel plans across the globe.

Report
August 15, 2025

Game on: Tracking the value of in-game advertising

Our latest report explores how the rise of in-game advertising necessitates a new approach to cross-platform media measurement.

Report
August 6, 2025

How are consumers coping with inflation in 2025?

Discover how consumers worldwide are navigating economic challenges in 2025 with our latest report. This in-depth analysis explores the impact of persistent inflation on spending habits, savings, and purchasing power for groceries.

Report
August 6, 2025

9 ways to find the right respondents for your survey

How do you make sure that your survey gets in front of the right respondents? This guide will help you determine who to survey, how to reach them, and what to avoid when targeting respondents.

How-to guide, Quality
June 25, 2025

Localized insights for global success

Explore how capturing local data can spark global breakthroughs in Cint’s latest whitepaper.

White paper
May 19, 2025

5 steps to improve existing qualification data and screening questions

How do you make sure your survey’s quotas and qualifications are helping you get accurate insights?

How-to guide, Quality
April 22, 2025

12 best practices of survey design

Survey design can have a dramatic impact on the quality of your research. Download our guide to find out how to improve survey experience for respondents and reduce drop-off rates.

How-to guide, Quality
March 20, 2025

Elections and inflation 2025 report

How are Americans approaching future purchases post-election? Do they see it as business as usual in terms of where they allocate their money?

Report
March 13, 2025

Cross Platform measurement in 2025

Dive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you with expert insights and best practices from industry leaders.

How-to guide
March 3, 2025

5 tips to engage and retain diverse respondent supply

Survey research can’t happen without survey respondents. So how can panels and researchers ensure that respondents have a positive experience?

How-to guide
February 14, 2025

On-demand in 2025: Are streaming habits reshaping the advertising landscape?

Our latest report explores consumer sentiment around streaming services ahead of Upfronts 2025

Report
January 21, 2025

Big Game, Big Results?

Our latest report explores consumer sentiment around advertising during one of the biggest events in sports.

Report
December 23, 2024

What does the market research industry make of AI and synthetic data?

The use of synthetic data — data that has been algorithmically generated from previously captured real world data samples to assist with surveys and insights — is also a hot topic in market research.

Report
October 14, 2024

2024 Diwali: 2-in-1 Report: Q-commerce and E-commerce

Download our report to understand spending habits and attitudes towards the booming online shopping industry in India.

Report
October 8, 2024

2024 Diwali Report: Digital Payments and UPI

Download our report to understand how Indians approach the new wave of cashless transactions over the festivities.

Report
October 8, 2024

2024 Diwali Report: Food Delivery and Eating Out

Download our report to understand how Indians approach dining options during the festivities.

Report
August 7, 2024

Political Ad Measurement Playbook

In a year where political ad spending is set to reach unprecedented heights, ensuring your campaign’s effectiveness is more crucial than ever.

Playbook
July 12, 2024

Political Polling Playbook

Conducting polls? Gain insights on securing accurate, representative sample using Cint’s extensive network, robust data security, and custom targeting capabilities.

Playbook
July 12, 2024

2024 Paris Summer Games Report

Indisputably the world’s most anticipated and watched sporting games, Paris plays host to this year’s grand Summer event. The high-octane performances will certainly get hearts pumping, but what will advertisers need to do to capture the hearts of the audience?

Report
June 21, 2024

Surveying B2B Audiences

Sourcing any kind of market research survey can be challenging, but reaching business decision makers adds an additional layer of complexity. We explore three key strategies to achieve the best results.

White paper
May 1, 2024

5 Ways to Find Niche Audiences

Finding and engaging with specific niche audiences can prove to be particularly difficult. How do we best tap into highly targeted audiences at speed and scale?

White paper
March 4, 2024

Cint’s Quality Difference

Learn about the measures Cint is implementing to safeguard the quality of survey data and how we’ve successfully reduced reconciliation rates by up to 53%.

eBook
February 14, 2023

White paper: 4 steps to connecting data for research and marketing initiatives

Your research and marketing are driven by data—but how do you know if you’re using the right data for the task?

White paper
December 20, 2022

White paper: 9 ways to find the right respondents for your survey

How do you make sure that your survey gets in front of the right respondents? This guide will help you determine who to survey, how to reach them, and what to avoid when targeting respondents.

White paper
December 20, 2022

Whitepaper: How to Measure Brand Campaign Success Across Platforms

Creating a cross-platform campaign that resonates with your audience requires a strategic approach. From linear and CTV ads to social media outreach, it can be challenging to get your messaging, creative, and placement right.

White paper