Expertize
Content strategy, Copywriting, Copyediting
Previous experience
- VICE Media Group
- It’s Nice That
- Freelance journalist
Education
Goldsmiths, University of London, MA English and American Literature
Author Bio
Josh Baines is a Digital Marketing Specialist at Cint, having joined the company in 2024. He writes reports, guides, white papers, blogs, and our customer emails in addition to overseeing Cint’s content strategy as part of the company’s wider marketing initiatives.
Josh crafts compelling stories at the intersection of data, market research, and media measurement. Driven by Cint’s purpose to feed the world’s curiosity, he creates engaging content that highlights how quality data and connective technology empower brands and researchers to make business decisions with confidence.
The most rewarding part of writing for Cint is bridging the gap between advanced technology and human opinion. I enjoy uncovering the real-world impact behind the data and turning technical ResTech concepts into clear, engaging stories.
Blog
By this author
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AI is altering the media measurement landscape – here’s how
Discover how Lucid Measurement by Cint uses automation for streamlined media measurement opportunities.
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How to reach diverse audiences at scale
Download our latest whitepaper to discover how capturing local data can spark global breakthroughs.
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Embracing inclusivity in market research
Explore how survey design, inclusive language, and community engagement can help us create research that reflects the full diversity of human experience.
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How real-time brand lift helps advertisers thrive in uncertainty
Director of Product Management at Cint, Stephanie Gall, joined the EMARKETER podcast to discuss how to make better campaign decisions in periods of flux.
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What is a velocity attack?
Learn what velocity attacks are, why they’re an issue, and what Cint is doing to combat them.
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What is a click farm?
Understanding what click farms are, how they operate, and how they can be combated.





