Expertize
Content strategy, Copywriting, Copyediting
Previous experience
- VICE Media Group
- It’s Nice That
- Freelance journalist
Education
Goldsmiths, University of London, MA English and American Literature
Author Bio
Josh Baines is a Digital Marketing Specialist at Cint, having joined the company in 2024. He writes reports, guides, white papers, blogs, and our customer emails in addition to overseeing Cint’s content strategy as part of the company’s wider marketing initiatives.
Josh crafts compelling stories at the intersection of data, market research, and media measurement. Driven by Cint’s purpose to feed the world’s curiosity, he creates engaging content that highlights how quality data and connective technology empower brands and researchers to make business decisions with confidence.
The most rewarding part of writing for Cint is bridging the gap between advanced technology and human opinion. I enjoy uncovering the real-world impact behind the data and turning technical ResTech concepts into clear, engaging stories.
Blog
By this author
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Bridge the gap between brand awareness and revenue with Cint’s Study Creator
Discover how Cint’s Study Creator bridges brand lift and sales impact, helping marketers optimize campaigns in real time.
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Why the future of consumer insights relies on AI-moderated hybrid research
Gina Pingitore (Head of Research Innovation at Cint) discusses the role that AIMIs are playing in modern research.
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When should market researchers use AI-moderated conversations?
Catch up on a recent TMRE session between Cint and Strella.
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How Cint and Roblox measure full-funnel outcomes
Get the lowdown from our latest webinar with Roblox.
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How Model Context Protocol is transforming media measurement
Discover how MCP enables marketing teams to query real-time brand lift, performance metrics, and campaign outcomes through simple natural language prompts.
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How to choose a market research panel provider
Learn how to choose a market research panel provider by evaluating data quality, global reach, cost predictability, and automated tools.





