Expertize
Content strategy, Copywriting, Copyediting
Previous experience
- VICE Media Group
- It’s Nice That
- Freelance journalist
Education
Goldsmiths, University of London, MA English and American Literature
Author Bio
Josh Baines is a Digital Marketing Specialist at Cint, having joined the company in 2024. He writes reports, guides, white papers, blogs, and our customer emails in addition to overseeing Cint’s content strategy as part of the company’s wider marketing initiatives.
Josh crafts compelling stories at the intersection of data, market research, and media measurement. Driven by Cint’s purpose to feed the world’s curiosity, he creates engaging content that highlights how quality data and connective technology empower brands and researchers to make business decisions with confidence.
The most rewarding part of writing for Cint is bridging the gap between advanced technology and human opinion. I enjoy uncovering the real-world impact behind the data and turning technical ResTech concepts into clear, engaging stories.
Blog
By this author
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Doing more with less: how measurement is adapting to a changing world
Feeling the pinch but still need to deliver? A panel of experts headed by Cint’s Laura Manning discuss strategic approaches to media measurement during a period of flux.
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Cint is now one of Newsweek’s Most Loved Workplaces
We’re delighted to appear on Newsweek’s 2025 Global Top 100 Most Loved Workplaces list.
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How KFC uses insights to drive flavorful innovation
Understanding why, for one brand at least, quality + flavor + value = the recipe for success.
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Breaking barriers: Carving my own path
Read the winning entry from Elevate & Inspire, a competition run as part of our Women @ Cint India initiative.
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Common problems, Cint solutions
Let’s tackle your biggest research fielding hurdles—here’s how we do it.
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Effective strategies for combatting fraud in the Restech industry
Fraud is an ongoing issue in the research and insights space. Here’s how buyers and suppliers can fight back.





