Expertize
Content strategy, Copywriting, Copyediting
Previous experience
- VICE Media Group
- It’s Nice That
- Freelance journalist
Education
Goldsmiths, University of London, MA English and American Literature
Author Bio
Josh Baines is a Digital Marketing Specialist at Cint, having joined the company in 2024. He writes reports, guides, white papers, blogs, and our customer emails in addition to overseeing Cint’s content strategy as part of the company’s wider marketing initiatives.
Josh crafts compelling stories at the intersection of data, market research, and media measurement. Driven by Cint’s purpose to feed the world’s curiosity, he creates engaging content that highlights how quality data and connective technology empower brands and researchers to make business decisions with confidence.
The most rewarding part of writing for Cint is bridging the gap between advanced technology and human opinion. I enjoy uncovering the real-world impact behind the data and turning technical ResTech concepts into clear, engaging stories.
Blog
By this author
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What are the challenges facing market researchers in 2025?
A panel of experts voice their opinion on what difficulties insights professionals need to be aware of in the year ahead — and how best to approach them.
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Where will the market research industry take AI next?
A panel of experts voice their opinion on how market research and insights professionals will continue to foreground automation in their methodological approach.
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Surviving party season: CintSnap explores festive fatigue
Ready for a slew of parties, or dreading the prospect? Cint explores consumer attitudes toward a potentially massive month of social outings.
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Eat, shop, repeat: CintSnap delves into Thanksgiving consumer trends
We examine the relationship between Thanksgiving and one of the biggest sales events of the year, Black Friday Cyber Monday (BFCM).
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John Lewis tops the tree in the Christmas ads anticipation stakes
The advertising industry’s biggest few weeks of the year are here. What do UK viewers and consumers want from their Xmas ads?
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How popular is the poppy in 2024?
Ahead of Remembrance Day, Cint asks whether or not wearing a poppy is still a big deal in the UK.





