Cint profile
Patricia Petrat
Blog
By this author
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Using Surveys as a Creative Way to Engage Loyalty Program Members
In recent years, low engagement has become a prevalent issue amongst loyalty programs. This is likely because consumers are spending a large portion of their time online and are heavily occupied with apps, games, and other types of media. That means many loyalty programs need new, more creative ways to compete for consumers’ time and…
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The Real Marketing Strategy: Aligning with Consumers’ Shifting Perspectives
In the current complicated political and social climate, with the addition of viral boycotting and “cancel culture,” consumers’ perspectives on the world are constantly changing. Every day, consumers are faced with new information that forces them to consider the interests, alliances, and causes that matter most to them. And opinions change quickly these days –…
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How to apply first-party data to a marketing strategy
For most marketers, it should be no surprise to learn that the way we use data can make or break our marketing efforts. First-party data can help you learn valuable nuggets about your target audience and easily apply it to your marketing strategy. Having a strong understanding of your audience is likely to result in…
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How to Do Market Research for CPG Companies
Companies operating in the consumer packaged goods (CPG) industry face an ever-changing marketplace. Consumer attitudes shift, lifestyles evolve and you need marketing strategies that keep pace. Market research will help you do just that.
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Getting the Most Effective Market Research for Consulting Firms
Your consulting firm collects market research to provide better services to clients. Your firm might often use market research to provide your clients with significant insights and help them accomplish their objectives and goals, from sales initiatives to marketing campaigns. With several applications, understanding the importance of market research and its impact on your clients…
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How to Run More Effective Multi-market Studies
Multimarket research studies are a valuable tool for businesses that have a presence in multiple countries or have plans to expand into new markets. While multimarket research delivers valuable insights, these types of studies also introduce a higher level of complexity.
