Accessing niche audiences for market research projects can result in several challenges, especially when tight timelines and restricted DMAs are involved. In addition, COVID-19 has intensified problems surrounding alternative recruitment methods, such as in-person or CATI, so many are turning to advanced digital insights solutions to reach feasibility and fill quotas.
This is exactly what Pollinate, an independently owned Australian research and consultancy agency, did when it needed to find a certain number of respondents for a government project it was conducting in the Australian Capital Territory (ACT). Because the population of the ACT is quite small, it can prove challenging to obtain a robust sample size for certain projects.
By partnering with Cint, Pollinate found a team that has deep experience working on complex projects and with government agencies. This gave them an advantage right from the start, as the two teams worked together on a consultative approach to finding the right respondents in the ACT to uncover quality data for Pollinate’s important government research project.
The agency was also able to tap into the power of Cint’s digital insights gathering platform, which hosts the world’s largest consumer network for survey-based research with over 144 million respondents in 130 countries around the globe. This massive scale, coupled with smart automation, allowed sample enhancement through greater reach, and ultimately delivered the right respondents into the market research project.
It is this combination of human expertise and advanced market research technology that makes Cint the perfect partner for delivering niche sample for complex market research projects. Cint’s in-house team understands the necessary outcomes for digital insights projects, and how to deliver a representative sample in the face of unique challenges. Cint’s flexible platform efficiently brings together the audiences needed into a single sample pipeline – all subject to strict quality control standards. For Pollinate, this meant it was able deliver quality insights that were statistically valid in understanding ACT residents.
Read the whole case study here.
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