Lucid Measurement
Maximize ad campaign outcomes with real-time measurement.
Trusted by over 4,000 insights-driven companies.
Are your brand campaigns as effective as you think?
Lucid Measurement empowers marketers to measure and boost the impact of any cross-platform ad campaign while it’s live. By putting you in the driver’s seat with DIY study creation tools and AI-powered campaign insights, Lucid Measurement lets you achieve measurable business outcomes with brand campaigns that actually move the needle.
Smarter data visualizations
View your KPIs by sites, creatives, channels, and key demographics. Get real-time, proven feedback.
Global marketplace
Survey millions of available consumers in over 30 markets. Get enough data to glean insights for even the most niche campaigns.
Learn immediately
Launch your study in minutes and optimize tactics within days by quickly learning what works.
500b+
Tracked impressions.
15,000+
Campaigns measured.
30+
Markets across the globe.
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“Cint Exchange has been incredibly intuitive and easy to use, making project setup quick and seamless. The automated billing process is smooth, and the quality of data collected has consistently been excellent. The platform enables fast data collection, supporting timely insights and an efficient research process.”
Justin Ethington
Founder, Trend Candy
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“It’s the time to task, the cost-effectiveness and how responsive Cint is. As soon as I email, I know that it’s not going to be a problem to get a survey up in the field by the end of the day.”
Mike Conte
Director of Survey Solutions, Marist Poll
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“Cint’s API is so cost-competitive, we were able to offer really good rates on that to our customers who want to execute their fieldwork themselves, choose their targeting, choose their bid, and so on. And we’ve seen a steady increase in adoption of self-serve sample A, or Cint’s API. That really helps them do research at scale, and still be within their budget.”
Nik Samoylov
Founder, Conjointly
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“I’ve been very impressed with the fraud controls that the software has, which I cannot count on at a many other research vendors. So I have the confidence working with Cint, that the surveys are being completed honestly and accurately by real living, breathing people.”
Mark Wiser
Founder, Wiser Insights Group
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“Cint’s extensive offerings for the insights space, and their professional, knowledgeable and extremely responsive customer success team, are absolutely critical to EPIC Conjoint’s success. We simply could not offer a rapid conjoint analysis service to clients without Cint’s Buyer API.”
Matt Johnston
CEO, EpicConjoint
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“Because of the success we’ve had from our project managers at Cint, we quadrupled our usage of the brand lift measurement product from 2022 to 2023.”
Andrea Ravikumar
Associate Research Director, Triplelift
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“Working with Cint to achieve a representative sample of Australians engaged with superannuation providers has been crucial to ensuring all voices are heard and fairly represented through diverse panels. Cint has been a reliable partner, helping us to navigate through challenges and ensuring that the data collected is robust.”
Alana Devitt
Research Consultant, CoreData
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“Working with Cint has been a game-changer for our product teams. Their ability to help us reach the right audience has allowed us to gather meaningful feedback from users who truly matter. Thanks to their support, we’ve been able to identify key user needs and pain points, which has helped to improve our product.”
Filip Štochl
Senior UX Researcher, Rouvy
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“We’ve recently conducted multiple projects with Cint Exchange, and the ability to target very specific areas geographically is excellent. The process of testing and launching the projects has been simple and seamless, and the team at Cint have been really helpful whenever we’ve needed assistance.”
Darragh Coyle
Head of Research and Data Science, iReach Insights
Lucid Measurement by the numbers
3
Average number of days to start seeing campaign results in Lucid Measurement
900+
Number of norms and benchmarks available for measuring success
88%
The percentage of Lucid Measurement Study Creator users who reduced survey launch time from days to minutes
Do you struggle to provide actionable insights during campaigns?
Measuring upper-funnel campaigns that drive business outcomes is a top priority for a growing number of marketers. EMARKETER estimates 56% of marketers use brand lift as their primary measure of performance, but brand lift studies are often slow and costly. With ad campaigns taking up a sizable chunk of your yearly budget, you need a solution you can trust.
Lucid Measurement is a brand analytics tool purpose-built for enabling campaign optimization at a cost that doesn’t break your budget.
While your campaign is running, ask real people who have seen your ads questions about how they perceive your brand or product as a result of the campaign.
Need to know if your latest campaign is a hit with your key demographic?
You can.
Want to take it further and optimize as you go?
No problem.
With a few clicks, access a real-time brand lift dashboard with daily survey results from real people. Connected to the largest global market research marketplace, it delivers hundreds of millions of real opinions, faster than ever.
Ways you can work with Cint
DIY
Launch your own brand lift studies within minutes.
Self-service
Get expert help to maximize the impact of your brand lift studies.
API Integration
Streamline your brand lift operations with ready-to-use APIs.
Drive better outcomes from your brand advertising
Get started today and see the impact that in-flight measurement can have on your ad campaigns. Lucid Measurement gives you the tools and expertise you need to succeed.
Launch
Launch your own measurement study in minutes or work with our expert project success managers to ensure your insights translate to real results.
Measure and Learn
Get actionable insights from your campaign in just days — not weeks. Uncover what’s working, what’s not, and exactly how to optimize for better performance and bigger impact.
Optimize
Harness AI-powered insights to refine your targeting and media strategy to drive smarter decisions and sharper performance that lead to meaningful business outcomes.
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Customer stories
See all our customer stories.
At Cint we use our research technology platform to match your research to the right people, gathering real data to meet your business needs.
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Customer story: Quest Mindshare
In the world of market research, Quest Mindshare needed a better way to operate and adapt. They partnered with Cint, using their self-service API to easily access high-quality data from around the globe. This partnership has not only made their work more efficient but has also given them powerful tools to build trust with clients…
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Customer Story: Rewardia
How Rewardia engaged members and expanded operations with Cint’s Feed API integration
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Customer story: Tripadvisor
Tripadvisor’s partnership with Cint has transformed the way its research and insights team are able to measure and communicate advertising impact.
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Customer story: Delineate
Cint and Delineate partner to provide customers streamlined efficiencies in the measurement and research space
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Customer story: Fraym
Discover how geospatial population data company Fraym leverages Cint to deliver hyper-local insights on a global scale.
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Case Study: Amplified
Amplified delivers products and solutions that help brands understand whether their ads were seen or simply served. They use machine learning tools to accurately measure the time spent on paid media which helps brands predict attention and drive better advertising and efficiency outcomes.
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Customer Story: Insights Exchange
Discover how partnering with Cint assisted Insights Exchange with expanding into new markets.
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Case Study: Odyssey
Odyssey collects data from markets and consumers to help clients understand what is driving purchasing behavior, why a product is working or not working, and how brands can better communicate in order to win new customers.
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Case Study: Wiser Insights Group
Founded in 2006, consumer research firm Wiser Insights Group, engaged different panel providers before working exclusively with Cint.
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Case Study: Conjointly
Explore how Cint’s platform and API freed up 33% of time spent on manual processes for Conjointly.
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Case Study: Prime Insights
Discover how Cint’s API integrations helped scale Prime Insights’ monthly survey completes from zero to two million.
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Case Study: Paramount Australia and New Zealand
Paramount Australia and New Zealand partners with Lucid Measurement by Cint to provide essential brand metrics for multi-device CTV streaming
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Case Study: TripleLift
Discover how TripleLift attributed a 4x increase of their brand lift measurement product by partnering with Cint.
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Political agency measures campaign effectiveness to learn voters’ attitudes about presidential candidate
A presidential candidate needed help reach the right voters with the correct message. Lucid Impact Measurement by Cint showed that their efforts were skewing the campaign to a positive voter intent.
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Case Study: Marist Poll
Explore how Marist Poll, an academic organization run by Marist College, is transforming modern day surveying and reaching new audiences.
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Cint and Delineate leverage AI for the Coca-Cola Company
Consumer insight and research leader Delineate’s founder, James “JT” Turner, was tasked with providing The Coca-Cola Company with the ability to survey consumers for campaign insights on a daily basis, in real time. Together with Cint’s demand API feeding their proprietary research platform Delineate Proximity®, they helped achieve their client’s objective and saved them money…
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Qudo’s Business Depends on Cint for Hard-to-Find Sample
Learn how Qudo leverages Cint to power its Precision Activation Engine, an AI powered segmentation engine designed to identify and activate new and existing audience segments.
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Abundant Gen Z sample at a CPI 1,955% lower than paid media
Cint was crucial to the success of CFI Science’s two-year study which resulted in an in-depth report for their clients. As CFI Science learns more about the attitudes toward trust of Gen Z, they are “eager to grow beyond the charity sector to work with products and services that can holistically rebuild trust in that…
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Cint simplifies complex research requirements for BPR
On a daily basis, BPR relies on Cint’s supplier API and Access survey exchange to test listener reactions to lists of songs, understand their preferences toward on-air personalities, and inform a station’s marketing efforts.
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Qortex AI leverages Lucid Impact Measurement to measure the success of a disruptor protein brand’s video advertising campaign
Qortex AI drives unprecedented lift in brand awareness for a protein drink. Through a partnership with best-in-class brand measurement firm Lucid, a Cint Group company*, Qortex AI was able to increase brand awareness metrics by more than 30% against target audience.
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The Ad Council uses Lucid Impact Measurement to gauge vaccine hesitancy among US audiences
The Ad Council leveraged insights from Lucid Impact Measurement to uncover which set of creative messages had the biggest impact on a vaccine hesitant audience.
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PY Insights partners with Lucid to power complex global behavioural research projects
London-based behavioral data and analytics company, PY Insights (Powr of You), powers market research for leading brands, agencies and MR firms globally by using their technology platform to gather and analyse consumers’ digital behaviour.
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Moweb research unlocks Lucid Marketplace performance with the On-Time-Supply API
Moweb is now able to pass survey opportunities and updates to respondents in under one minute, an improvement of more than 200%.
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Nextdoor and Lucid partner to deliver meaningful brand lift insights
Nextdoor partnered with Lucid (a Cint Group company) to measure the effectiveness of their customers’ advertising on the platform.
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Cint helps Lumaten to deliver robust insights throughout global, pandemic-driven retail upheaval
Cint provided Lumaten with an efficient technology solution which meant its shopper research could be conducted more effectively online, while achieving business process efficiencies.
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Holler uses Lucid Impact Measurement to measure awareness of branded media n mobile payment app
Impact Measurement has been a key factor in Holler identifying some key first-party metrics – specifically, a “share” metric – within the mobile payment app. Using these new data points has informed Holler’s strategy.
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Cint and Zappi win I-COM Award for their cookie-less digital advertising measurement solution
We are thrilled to announce that we have won, along with our partners at Zappi, the 2021 I-COM Data Creativity Awards in the Programmatic Category for our nomination called “Connect by Cint powers Zappi Ad Pulse”.
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Cint saves researchers at the world’s premier technology company time and money
When one of the world’s most recognizable technology companies was seeking a better way to quickly and cost-effectively understand its diverse global audiences, it knew it needed a streamlined way to conduct critical market research projects.
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Cint’s platform helps Villa Maria Winery find the perfect name for its new organic wines
The organic wine market is on the rise around the world, gaining market share and growing by 257% over the last ten years.
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Pick My Postcode excels with low reconciliation rates and high user engagement
As a supplier, Pick My Postcode excels with low reconciliation rates and high user engagement. Read the case study to learn more!
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Cint helps GfK achieve business process efficiencies across its sample supply chain ecosystem.
With Cint, GfK optimised its operations and datacollection supply chain to facilitate faster delivery of insights and analytics to customers.
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Generating efficiencies across the sample supply chain with Cint’s SaaS platform and Insight Exchange
The move toward a programmatic approach to sampling can feel overwhelming. But it is possible to optimise data collection supply and operations in order to facilitate faster delivery of insights and analytics, while reducing costs at the same time.
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Wunderkind uses Lucid Impact Measurement to measure brand lift for oral care brand
Using Impact Measurement, Wunderkind measured digital campaign success and optimised media performance (as well as cost) in real-time.
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Cint quickly uncovers insights for Naked Wines, making the case for an important business venture
Our newest case study covering a national eCommerce advertising program shows the power of consumer insights in action.
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Cint enables access to never-before-reached audiences in the Australian Capital Territory.
Delivering complex sample in the critical Australian Capital Territory (ACT) for Pollinate.
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Finding hard-to-reach audiences with Cint’s digital insights platform and expertise
Accessing niche audiences for market research projects can result in several challenges, especially when tight timelines and restricted DMAs are involved.
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Cint’s Buyer API enables Momentive (SurveyMonkey) to scale its offering and reach exponential global audiences.
By leveraging Cint’s Buyer API, Momentive (SurveyMonkey) can now offer direct access to global audiences in one fluid and programmatic end to end user experience.
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On Device Research sees 50% increase in quarterly programmatic revenue with API integration
With an API integration from Lucid (a Cint Group Company), On Device Research has increased revenue every quarter, doubling its number of available survey respondents.
