Introduction
Digital Remedy is a leading media activation and optimization partner for brands and agencies, specializing in running high-performing media campaigns across all major digital channels, with a particular focus on Performance CTV.
They also provide a comprehensive suite of solutions that include media planning, activation, measurement, and optimization.
Through a combination of cutting-edge technology, expert services, and strategic partnerships, Digital Remedy empowers marketers to not only meet but exceed their campaign goals.
Challenge
Digital Remedy sought to elevate how clients accessed transparent, real-time insights enhancing visibility beyond standard performance metrics to drive deeper understanding and smarter decisions. Already recognized for driving strong lower-funnel outcomes such as location visits and conversions, Digital Remedy set out to elevate its offering by demonstrating full-funnel impact by highlighting how campaigns influence not only performance but also brand lift and awareness.
Digital Remedy’s clients were in need of a single, unified view that would allow them to see how their media spend was influencing both direct outcomes and key attitudinal metrics like brand awareness, favorability, and consideration.
The challenge was to integrate a reliable measurement solution that could surface these insights in real time, allowing for agile, in-flight campaign optimization.
Solution
To solve this challenge, Digital Remedy partnered with Cint and integrated the Lucid Measurement platform via API into their own dashboard called the Digital Remedy Platform.
That integration allowed Digital Remedy’s clients to view key brand lift KPIs (such as purchase intent and brand favorability) directly alongside their own campaign performance data.
The result is a seamless, transparent experience that eliminates the need for clients to constantly toggle between multiple platforms. It also provides a holistic view of campaign effectiveness, ensuring that advertisers can make informed, strategic decisions to optimize their media and achieve their full-funnel goals.
Benefits
1. Real-time reporting
Working with Cint means that Digital Remedy’s clients are able to see brand lift percentages across all KPIs directly within their dashboard, saving significant time and effort. The real-time nature of the reporting enables them to efficiently monitor and understand their campaign’s performance in one centralized location.
2. In-flight optimization
By providing attitudinal and behavioral data in a single dashboard, the partnership empowers Digital Remedy and their clients to optimize campaigns while they’re still running. For example, if brand awareness is lagging in a specific demographic, they can immediately adjust their media strategy to address that weakness. This ability to make informed, strategic decisions in real-time ensures that every dollar of ad spend is working as hard as possible to achieve the client’s goals.
3. Successful storytelling
The partnership allows for a more complete and compelling story of a campaign’s success. Advertisers can see how their media drives both hard performance metrics (e.g., website visits) and soft brand metrics (e.g., brand favorability). This dual perspective provides two complementary lenses for understanding campaign impact, helping Digital Remedy to showcase the full value of their media initiatives.
Results and conclusions
The partnership has delivered significant results across a range of industries.
For a QSR client, the study showed a 9% lift in overall purchase intent and a 14% lift in brand favorability.
A CPG brand saw a 19.5% brand favorability lift and an 11.5% brand awareness lift among ages 18-24.
An entertainment client achieved a 24.3% brand awareness lift and a 14.3% brand consideration lift, successfully competing with other properties.
These results consistently demonstrate the power of the Digital Remedy and Cint partnership to not only drive performance but also prove the efficacy of media in building brands. By providing transparency and a holistic view of campaign results, the collaboration has become a trusted, innovative solution for marketers seeking to achieve their full-funnel objectives.
