Blog
By this author
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Lucid awarded NBCU Brand Measurement certification
Lucid, a Cint Group company, has been chosen by NBCUniversal as a brand measurement certified partner. The selection was made based on solution readiness, deliverables, and market presence.
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Cint Snap reveals what consumers want from US Open commercials
With the final Grand Slam tournament of the year fast approaching, Cint uncovers the most successful strategies for brand engagement by asking consumers their thoughts on the sporting extravaganza
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Why real-time measurement is crucial for back-to-school and holiday campaign success
The Back- to- School and Holiday Shopping seasons are changing rapidly, short in nature and extremely lucrative. This blog explains the power of leveraging real-time measurement to optimize your campaign; not after completion, but while consumers are still buying.
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Improving Qualification Data and Screening Questions for High-Quality Survey Results
Learn how to enhance the quality of your survey results by optimizing qualification data and screening questions. Discover strategies to avoid respondent fatigue, keep data up to date, maintain specificity without bias, innovate targeting approaches, and minimize fraud. Act now and unlock the power of connected data for business success.
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How to ask sensitive survey questions effectively: tips and strategies
Surveys are an effective way to gather valuable data and insights from a group of people. However, some survey questions may touch on sensitive topics, and require additional care.
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Why Global Benchmarking can drive campaign success
By comparing your campaign’s performance against industry standards on key performance indicators (KPIs), you gain valuable insights and context that can drive better outcomes. In this blog post, we’ll explore why benchmarking your advertising campaign is essential and how Lucid Impact Measurement, a product by Cint, can help you achieve this.
