Expertize
Content strategy, Copywriting, Copyediting
Previous experience
- VICE Media Group
- It’s Nice That
- Freelance journalist
Education
Goldsmiths, University of London, MA English and American Literature
Author Bio
Josh Baines is a Digital Marketing Specialist at Cint, having joined the company in 2024. He writes reports, guides, white papers, blogs, and our customer emails in addition to overseeing Cint’s content strategy as part of the company’s wider marketing initiatives.
Josh crafts compelling stories at the intersection of data, market research, and media measurement. Driven by Cint’s purpose to feed the world’s curiosity, he creates engaging content that highlights how quality data and connective technology empower brands and researchers to make business decisions with confidence.
The most rewarding part of writing for Cint is bridging the gap between advanced technology and human opinion. I enjoy uncovering the real-world impact behind the data and turning technical ResTech concepts into clear, engaging stories.
Blog
By this author
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Getting to grips with the role of synthetic data in modern market research
Understand an emerging advance in how research is conducted.
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Why industry attention is turning towards outcomes measurement
Here’s why being able to accurately measure outcomes is important in the age of belt-tightening and budget-shrinking.
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The Quality Check: Why data quality is a shared responsibility
This episode of The Quality Check explores how everyone has a role to play when it comes to maintaining data quality standards.
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The Quality Check: Cint’s five pillars of quality
Learn more about how Cint evaluates different aspects of data quality.
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The Quality Check: Five top tips for suppliers
Get expert advice on supply-side quality issues with this episode of The Quality Check.
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The Quality Check: Five top tips for buyers
Get the lowdown on five tips for buyers looking to ensure and maintain high standards of data quality.





