Welcome to The Quality Check
Data quality standards are at the heart of everything we do at Cint. For our customers, high-quality data is paramount, and that’s why Cint puts security and quality first to provide researchers with data they can trust.
In addition to our blogs, reports, guides, and white papers that touch on all things quality, 2025 saw us launch The Quality Check, a new short-form video series hosted by members of the Trust and Safety team here at Cint.
Why data quality is a collective responsibility
The first episode of The Quality Check saw Jimmy Snyder — Cint’s VP of Trust and Safety Operations — exploring how and why tackling poor data quality is a joint responsibility: buyers, suppliers, platforms and researchers all play a role in maintaining data quality standards across the industry.
On the buyer front, Snyder broke down everything from the role that the respondent experience plays in shaping quality to the importance of utilizing server-to-server redirects to combat fraud.
When it came to understanding supplier responsibilities, he discussed the vitality of robust panel management and making sure that the people taking surveys are actually who they say they are — think of it as proactive policing, not reactive damage control.
For platforms themselves — like our own Cint Exchange — Snyder reminded viewers that they have a responsibility to build trust in their particular ecosystem by providing clear communication channels for buyers and suppliers alike.
“When we all hold our weight and hold each other accountable, that’s when we truly unlock the power of reliable insights,” Snyder said.
You can watch the full episode of The Quality Check below.
Want to know more about Cint’s commitment to quality?
Have you enjoyed this episode of The Quality Check and found yourself wanting to know more about Cint’s holistic commitment to quality?
Head over to our Quality page to get the lowdown on how we pair advanced tech with dedicated teams to fight data fraud and deliver high-quality consumer insights.
You can also check out more of our quality-related content by making your way to our Quality Hub right now.
