Expertize
Media measurement, Strategic partnerships
Previous experience
- Lucid
- Kantar
Education
William and Mary, BA Sociology
Author Bio
Kathryn Failon is Vice President, EMEA at Cint, where she leads regional sales for the company’s Measurement business. With 15 years of commercial experience across market research, ad tech, and media, she is known for driving growth through strategic partnerships and helping clients turn data into actionable insights.
When she’s not overseeing revenue growth, facilitating data partnerships, and fostering strategic customer relationships, Kathryn is championing Cint’s measurement solutions across European markets while collaborating closely with Product and Customer Success teams to deliver exceptional brand lift results to clients.
Blog
By this author
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AI chat ads are here, consumers are noticing, and they have opinions
Uncover insights from a survey on AI chat tools and the prevalence of advertising in consumer interactions.
