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Patricia Petrat
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How the public sector can use surveys to better inform decision making
Survey data can provide meaningful insights to public sector agencies. It’s one of the most powerful tools to serve your community. Public sector agencies have multiple objectives. Gathering actionable feedback is essential to help you reach your goals.
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How the financial service industry can get ahead with survey data
The financial services industry has been experiencing significant changes in recent years due to the increasing demand for digital solutions and the emergence of a cashless society. As technology continues to advance, it has become essential for financial service providers to adapt and stay ahead of the game.
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How to do academic market research
Many industries use market research to help reach marketing or growth goals by connecting with audiences and receiving feedback. But, academic researchers utilize market research for their own unique applications. Conducting market research — whether in a college or university setting or otherwise — can improve studies, papers, theses and research projects.
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How to identify target market through surveys
Because marketing is customer-centric and values-based, all marketers must have a thorough understanding of their audiences to succeed. To achieve this insight, you’ll need to identify your target audience in the first place. It’s best to learn about your respondents in their own words, so you should use a combination of online surveys and target…
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3 things you can do to improve survey quality
Today, it is harder than ever to get high-quality survey responses. Cint is one of the world’s largest marketplaces for survey responses. We’ve consulted with experts on 3 ways users can improve survey quality.
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Common mistakes with media measurement – and how to avoid them
When measuring ad campaigns, it’s important to be aware of common pitfalls that can affect your advertising goals – especially if you want real-time campaign results.




