With the help of customer experience research via surveys, you can locate and address pain points, in turn creating a better experience. This article will provide you with valuable insights into how to gather feedback from your customers and improve your operations as a result.
Cint was crucial to the success of CFI Science’s two-year study which resulted in an in-depth report for their clients. As CFI Science learns more about the attitudes toward trust of Gen Z, they are “eager to grow beyond the charity sector to work with products and services that can holistically rebuild trust in that generation through consumption.”
On a daily basis, BPR relies on Cint’s supplier API and Access survey exchange to test listener reactions to lists of songs, understand their preferences toward on-air personalities, and inform a station’s marketing efforts.
Survey data can provide meaningful insights to public sector agencies. It's one of the most powerful tools to serve your community. Public sector agencies have multiple objectives. Gathering actionable feedback is essential to help you reach your goals.
The financial services industry has been experiencing significant changes in recent years due to the increasing demand for digital solutions and the emergence of a cashless society. As technology continues to advance, it has become essential for financial service providers to adapt and stay ahead of the game.
Many industries use market research to help reach marketing or growth goals by connecting with audiences and receiving feedback. But, academic researchers utilize market research for their own unique applications. Conducting market research — whether in a college or university setting or otherwise — can improve studies, papers, theses and research projects.
Today, it is harder than ever to get high-quality survey responses. Cint is one of the world’s largest marketplaces for survey responses. We’ve consulted with experts on 3 ways users can improve survey quality.
London-based behavioral data and analytics company, PY Insights (Powr of You), powers market research for leading brands, agencies and MR firms globally by using their technology platform to gather and analyse consumers’ digital behaviour.
After England’s win over Germany, the value of sponsoring women’s football has changed in a monumental way.
Using sample from multiple sources broadens your reach while collecting survey data. Find out more about how you can apply blending to your research projects.
Both qualitative and quantitative data are indispensable. Our platform enables quantitative research via online surveys – which can be useful for augmenting qualitative research.
Poor survey design is the most likely culprit attributed to high survey drop rates. Respondent experience is a big deal, and it can impact your research in a number of ways.
Companies operating in the consumer packaged goods (CPG) industry face an ever-changing marketplace. Consumer attitudes shift, lifestyles evolve and you need marketing strategies that keep pace. Market research will help you do just that.
Your consulting firm collects market research to provide better services to clients. Your firm might often use market research to provide your clients with significant insights and help them accomplish their objectives and goals, from sales initiatives to marketing campaigns. With several applications, understanding the importance of market research and its impact on your clients can help your firm provide stronger services.
Multimarket research studies are a valuable tool for businesses that have a presence in multiple countries or have plans to expand into new markets. While multimarket research delivers valuable insights, these types of studies also introduce a higher level of complexity.
Longer interview lengths are simply more challenging for respondents to complete, especially when a growing number of participants are attempting to take surveys from their mobile devices.
Imagining and creating a successful mobile app is only the first step. Next, you should be considering how you’ll make money using your new application.
When you launch a marketing campaign, you want to ensure it’s as successful as possible. Whether your goal is to increase your sales, attract new customers or build brand awareness, you need the right strategies to maximize your return on investment (ROI). There are several strategies to consider when you’re looking for methods to increase your marketing ROI.
Marketing is built on the opinion of the masses. Without the public’s approval and buy-in, getting a concept or product off the ground is nearly impossible.
For anyone new to the sample game, this industry may seem like a bit of an enigma. But the purpose of sampling is actually pretty simple: we want to learn the opinions and behaviors of specific populations.
The Super Bowl is one of the biggest advertising platforms in the world, with brands reportedly shelling out a whopping $5m in return for a 30-second ad slot. But with the stakes so high – and with the competition fiercer than ever, it takes a lot to stick in viewers’ minds for the right reasons.
Drop rate is one of the most important performance metrics when running an online survey. Here’s a simple definition for anyone who isn’t familiar with drop rate: it measures the number of respondents who are never redirected from the survey platform with a “final status” (complete, terminate, or overquota).
Though many individuals use the terms “survey” and “questionnaire” interchangeably, they do not refer to the same concept. There are many similarities between surveys and questionnaires, which is why so many people — even researchers — often confuse the two.
Did you know survey questionnaire design can significantly impact the quality of your results? Surveys can clue you into respondents’ opinions, experiences and much more – but that can only happen if the survey questions support the goal.
Market research can help advertisers gather strategic insights for an advertising campaign. Advertisers use market research to learn more about a target market, as well as valuable competitive insights.
The importance of questionnaires in research is immense, helping researchers gain relevant information quickly and effectively. Before creating a questionnaire for your study, you should first understand the meaning of questionnaires and the advantages and disadvantages of using them.
Research has shown that offering survey incentives increases responses. Discover survey incentive ideas to get you started down the road of improving survey response rate.
Of course, the first step to fielding an effective study is building a well-designed survey – but it doesn’t end there. What’s next? Data cleaning!
Expanding your business into another country can be a great way to boost your audience and revenue.
Cint provided Lumaten with an efficient technology solution which meant its shopper research could be conducted more effectively online, while achieving business process efficiencies.
We’ll break down the basics of market research below to show how companies use it and explore some of the key benefits. If you’re not taking full advantage of market research to make data-driven decisions, you should start considering the ways it could help your company grow.
It’s a question we hear all the time: “Do I really need to translate my international surveys?”
Whether you’re growing your business or developing a marketing plan, knowing your target audience leads to greater success. However, finding the right audience can be challenging.
Survey sample groups should represent the intended population as accurately as possible. Here's what you need to know about weighting.
In market research, open-ended can be a valuable tool when they are used correctly. Read more to learn how to apply open-ended questions.
Determining your sampling method is one of the most crucial steps of conducting research. Learn about the specific types of sampling to help you with your next survey.
Biases are everywhere. In the field of market research, bias can have consequences for researchers and consumers alike.
Having a great idea is just the first step in creating a new product — you also need to determine if customers will want to buy it.
Traditional research tends to categorize groups to gain clearer demographic data. But what happens when people don’t fit into the gender categories we’ve come to rely on?
When creating a survey, you might find yourself choosing to include rating and ranking questions. Both question types offer valuable and powerful feedback.
Concept testing is the process of finding out how customers feel about your product idea before you launch it. Learn more about it!
Learn more about how to improve respondent experience when conducting online market research.
Wilson Peters, a Customer Success expert, reviews best practices for optimizing surveys for respondent experience.
Through data processing, companies can make informed decisions by obtaining the most accurate, dependable information.
Though many businesses conduct research through professional agencies, not everyone is aware that there’s another option — do-it-yourself (DIY) market research.
Learn more about the cost and time saving benefits of switching from managed services to software license.
Quantitative research is the most common research framework in the social sciences. Other research frameworks can be subjective, while quantitative research is more objective.
Survey sampling is a statistical process that involves selecting and surveying individuals from a particular population.
“Sample” is a simple word that is intrinsic to all the moving parts that are involved in research. The truth is, sample is not so simple.
