BlogMarket Research

How to do academic market research

Many industries use market research to help reach marketing or growth goals by connecting with audiences and receiving feedback. But, academic researchers utilize market research for their own unique applications. Conducting market research — whether in a college or university setting or otherwise — can improve studies, papers, theses and research projects.

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Getting the Most Effective Market Research for Consulting Firms

Your consulting firm collects market research to provide better services to clients. Your firm might often use market research to provide your clients with significant insights and help them accomplish their objectives and goals, from sales initiatives to marketing campaigns. With several applications, understanding the importance of market research and its impact on your clients can help your firm provide stronger services.

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How to Run More Effective Multi-market Studies

Multimarket research studies are a valuable tool for businesses that have a presence in multiple countries or have plans to expand into new markets. While multimarket research delivers valuable insights, these types of studies also introduce a higher level of complexity.

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How to Improve Marketing ROI

When you launch a marketing campaign, you want to ensure it’s as successful as possible. Whether your goal is to increase your sales, attract new customers or build brand awareness, you need the right strategies to maximize your return on investment (ROI). There are several strategies to consider when you’re looking for methods to increase your marketing ROI.

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Sampling in the Digital Age

For anyone new to the sample game, this industry may seem like a bit of an enigma. But the purpose of sampling is actually pretty simple: we want to learn the opinions and behaviors of specific populations.

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Super Bowl 2018: The Advertising Winners and Losers

The Super Bowl is one of the biggest advertising platforms in the world, with brands reportedly shelling out a whopping $5m in return for a 30-second ad slot. But with the stakes so high – and with the competition fiercer than ever, it takes a lot to stick in viewers’ minds for the right reasons.

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5 Critical Lessons to Learn from Your Survey Drop Rate

Drop rate is one of the most important performance metrics when running an online survey. Here’s a simple definition for anyone who isn’t familiar with drop rate: it measures the number of respondents who are never redirected from the survey platform with a “final status” (complete, terminate, or overquota).

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Why Market Research Is Important

We’ll break down the basics of market research below to show how companies use it and explore some of the key benefits. If you’re not taking full advantage of market research to make data-driven decisions, you should start considering the ways it could help your company grow.

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