Longer interview lengths are simply more challenging for respondents to complete, especially when a growing number of participants are attempting to take surveys from their mobile devices.
Research conducted by Lucid (a Cint Group company), Dynata, Kantar and Toluna in conjunction with the MRS shows that the makeup and attitudes of survey respondents are continuing to change year over year.
As we learn more about how powerful “big data” has become, the need for enhanced data privacy is growing rapidly. However, advertisers, researchers and others who rely on understanding specific online audiences find themselves in a conundrum: how can we study the opinions, sentiments and behaviors of people without sacrificing their privacy?
Traditional research tends to categorize groups to gain clearer demographic data. But what happens when people don’t fit into the gender categories we’ve come to rely on?
“Sample” is a simple word that is intrinsic to all the moving parts that are involved in research. The truth is, sample is not so simple.
