Blog
Industry trends
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How Model Context Protocol is transforming media measurement
Discover how MCP enables marketing teams to query real-time brand lift, performance metrics, and campaign outcomes through simple natural language prompts.
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Research has entered the chat: how MCPs and AI agents are reshaping market insights
Catch up on Cint CEO Patrick Comer’s presentation at ESOMAR, where he breaks down how AI chat interfaces are reshaping market research.
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What are MCPs and why are they important to market research and media measurement teams?
Getting to grips with a step change in the research and measurement space.
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Meeting respondents where they are through AI-moderated interviews
Speed and scale no longer have to come at the expense of qualitative depth. Explore how AIMIs streamline global workflows.
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How do AI moderated interviews scale conversational insights instantly?
Discover how AI moderated interviews are transforming market research by combining quantitative scale with qualitative depth.
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AI chat ads are here, consumers are noticing, and they have opinions
Uncover insights from a survey on AI chat tools and the prevalence of advertising in consumer interactions.
