Blog
Blog
Keen to know more about our latest research, company news, product updates and releases, and more? In our blog library you can catch up on what we’ve been keeping busy at here at Cint.
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Super Bowl 2018: The Advertising Winners and Losers
3 min read
The Super Bowl is one of the biggest advertising platforms in the world, with brands reportedly shelling out a whopping $5m in return for a 30-second ad slot. But with the stakes so high – and with the competition fiercer than ever, it takes a lot to stick in viewers’ minds for the right reasons.
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Improve your research quality with red herring questions
2 min read
Do you ever wonder how great research comes together? Without quality sample, decisions made all around us by Fortune 500 companies, financial institutions, universities, and more could be bad decisions. High-quality sample allows businesses to make the best decisions possible for their customers, their investors, and their bottom line.
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5 Critical Lessons to Learn from Your Survey Drop Rate
10 min read
Drop rate is one of the most important performance metrics when running an online survey. Here’s a simple definition for anyone who isn’t familiar with drop rate: it measures the number of respondents who are never redirected from the survey platform with a “final status” (complete, terminate, or overquota).
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Survey vs. Questionnaire: Is There a Difference?
4 min read
Though many individuals use the terms “survey” and “questionnaire” interchangeably, they do not refer to the same concept. There are many similarities between surveys and questionnaires, which is why so many people — even researchers — often confuse the two.
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How to Create a Survey Questionnaire That Gets Great Responses
13 min read
Did you know survey questionnaire design can significantly impact the quality of your results? Surveys can clue you into respondents’ opinions, experiences and much more – but that can only happen if the survey questions support the goal.
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What Is Market Research For Advertising?
7 min read
Market research can help advertisers gather strategic insights for an advertising campaign. Advertisers use market research to learn more about a target market, as well as valuable competitive insights.
