Blog
Thought leadership
-
Research World: Smart guide to changing Tracker Studies
As consumers completely change the way that they are behaving and, often, the way they are feeling, many market research companies are seeing the need to change their tracker studies.
-
Research Note #4: Is Respondent Quality Declining During COVID-19?
Every sample supplier says they take steps to ensure quality. What they do varies considerably, however, in both form and substance.
-
Ghost completes impact quality: we write on fraud for Research Live
In a market research ecosystem, data quality is paramount. Many factors, such as fraud, have an impact on quality outcomes.
-
Research Note #3: Moving Your Offline and F2F Research to the Internet?
The current COVID-19 crisis has effectively halted in-person research. Whether you’re a client-side researcher who still needs these insights or a market research agency whose business has been curtailed, there are now opportunities to move this work online.
-
WIRe Webinar this week: Accelerating careers in market research (even in times of crisis)
Many of us are experiencing our day-to-day jobs in wholly different ways right now and, for many, career paths may have been temporarily interrupted or changed.
-
Research Note #1: Monitoring changes in Consumer Behaviour due to COVID-19
The impact of the new coronavirus (COVID-19) pandemic is expected to be massive and global. While market researchers have experienced previous crises, they are all unique in impact and thus impossible to predict.
