Blog
Thought leadership
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Getting to the point: Faster insights now for better outcomes later
Ed Stone, Cint’s Director of Data Solutions & Measurement gives us the lowdown on how to do more with less in the ever-evolving measurement landscape.
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How to engage and retain diverse respondent supply
Survey research can’t happen without survey respondents. So how can panels and researchers ensure that respondents have a positive experience?
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How can the market research industry act ethically in 2025?
A panel of experts voice their opinion on how market research and insights professionals can foreground concerns around ethics in the year ahead.
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What are the challenges facing market researchers in 2025?
A panel of experts voice their opinion on what difficulties insights professionals need to be aware of in the year ahead — and how best to approach them.
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Where will the market research industry take AI next?
A panel of experts voice their opinion on how market research and insights professionals will continue to foreground automation in their methodological approach.
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Preparing for 2025: Insights on marketing and data collaborations
In 2025, global advertising spend is predicted to surpass $1 trillion—a milestone so monumental it could stretch dollar bills to the sun and back. However, beneath this record-breaking number lies a complex reality: while data is abundant, marketers and agencies still face significant challenges in unlocking its full potential. A recent research collaboration between Lotame…
