Consumer insight and research leader Delineate offers customers an always-on connection that tracks the moments that matter to consumers in the real world and makes the data available when customers want it, in whatever format they want it. It’s tracking data, at the speed of decision-making for brands across the globe.
Founded by James “JT” Turner in 2017, Delineate’s approach to brand and campaign tracking allows them to reveal trends, patterns, and market shifts that help their customers make informed decisions about their business.
Delineate’s customers include the likes of Coca-Cola, Ancestry.com, Nomad Foods, and French premium sportswear brand Salomon.
“We do that through real-time surveys where we’re speaking to consumers all around the world in the context of brand and campaigns,” says Turner.
Building a partnership
Throughout 2024, Delineate underwent a global review of its consumer sample partnerships. Turner and his team took what he describes as a “very rigorous approach” when evaluating who they should be working with in 2025 and beyond.
“I’m delighted that we were able to select Cint as our main global partner,” Turner says. “We selected Cint for their global coverage, a shared vision in technology with a great roadmap for improvements, but also the commitment to quality.”
“I’m delighted that we were able to select Cint as our main global partner. We selected Cint for their global coverage, a shared vision in technology with a great roadmap for improvements, but also the commitment to quality.”
James “JT” Turner
Founder and CEO, Delineate
Cint was one of the first partners to be integrated into the organization’s proprietary research platform, Delineate Proximity, a product that enables always-on connectivity and access to a live stream of data for customers who need to be able to make informed decisions through brand and campaign tracking in real-time.
Reflecting on the five-year strong relationship between the two organizations, Turner says, “As we’ve grown, we’ve also grown the relationship with Cint into more markets and with more and more clients.”
Breaking down the benefits
1. Innovation
“The kind of brands that Delineate works with are those that are digital first, those that have a fast consumption cycle, that are direct-to-consumer,” Turner says. “We’re working with brands that are highly digital and need fast feedback loops on how their campaigns are impacting decisions with their brands.”
That need for speed necessitates selecting partners, like Cint, who look to innovate in the research and measurement space. Products like the Cint Exchange — the world’s largest programmatic research marketplace — and Lucid Measurement — a real-time brand lift dashboard with daily survey results from real people — are ever-evolving to provide buyers and sellers alike with the access they need to campaign and product-shaping insights.
“Our partnership includes co-creating ideas, and we’re very much aligned in the way in which we think that self-completion survey research and measurement solutions will evolve over the next few years,” the founder says.
2. Quality
At Cint, we pride ourselves on foregrounding quality throughout our entire operation. To ensure that survey data is of the highest quality possible, Cint has developed and deployed tools like Cint Trust Score.
The Cint Trust Score model is powered by AI and machine learning and grades respondents each time they enter the survey workflow. It proactively proactively predicts when a session may result in a negative reconciliation. By reducing the potential for fraud, customers can have increased confidence in their insights.
Quality is vitally important to Delineate, too. After all, to successfully transmute insights into actionable decisions, customers need to know that the data they’re presented with is of the highest quality possible.
“Cint Trust Score and many of the other initiatives within quality were enormously important in making our final decision. It marries with our quality strategy as well and integrates seamlessly. And we believe that Cint has taken a grasp of these issues when others haven’t in the industry.”
Turner continues, “Cint has the same commitment that we do when it comes to delivering validated, quality consumer sample for the surveys that we pass to our clients. That, coupled with a fantastic client success team with the level of support that we’ve grown to love over the last five years, makes for a very happy renewal with the Cint team.”
3. Scale and growth
In Turner’s words, “The partnership with Cint allows Delineate to confidently and predictably grow with clients, offering fair prices to respondents and participants in the research, great quality, and a consistent availability of sample, which is evermore important in real-time survey research.”
Cint’s innovative and flexible technology helps business grow and expand by leveraging a robust portfolio of products and services. Manage the work in a self-service platform or work closely with a team of experts. We connect researchers to millions of voices from 130 countries around the world, delivering a truly global approach to insights.
“The partnership with Cint allows Delineate to confidently and predictably grow with clients, offering fair prices to respondents and participants in the research, great quality, and a consistent availability of sample, which is evermore important in real-time survey research.”
James “JT” Turner
Founder and CEO, Delineate
“Delineate clients use our real-time feedback with consumers to make decisions every day,” Turner says. “They very much are connected businesses that bring survey data into the heart of their enterprise, into their data lakes, into their decision science, into their analytics, which is only possible with a partner that can deliver consistently and globally at scale.”
Conclusion
The partnership between Delineate and Cint demonstrates the power of shared values and a mutual commitment to innovation, quality, and scalability. With both organizations aligned on the future of real-time survey research, Delineate has been able to enhance its ability to provide clients with reliable, on-demand consumer insights that drive business decisions at speed.
As Delineate continues to expand globally and support some of the world’s most dynamic, data-driven brands, Cint remains a trusted partner, offering the reach, technology, and service excellence needed to meet growing demands. This renewed partnership signals a continued journey of innovation and growth, built on a strong foundation of collaboration and performance.
