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AI
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Press Release
Cint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights
• GlobalCint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights: New AI-powered feature in Lucid Measurement makes campaign optimization faster, smarter, and more intuitive
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In the news
Blurred lines: Rethinking response integrity in the AI era
• GlobalResearch is seeing a quiet blurring of the line between real and synthetic input, argues James Snyder, that questions what data quality means in this new context.
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In the news
Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation
• GlobalIn an article for Greenbook, Lindsay Fordham discusses how AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
