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AI
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Press Release
Cint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights
• GlobalCint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights: New AI-powered feature in Lucid Measurement makes campaign optimization faster, smarter, and more intuitive
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In the news
Blurred lines: Rethinking response integrity in the AI era
• GlobalJames Snyder, Vice President of Trust and Safety at Cint, shares his expert perspective on the quiet blurring of the line between real and synthetic input in a recent article. Originally published in Research Live, the piece features Snyder’s argument that this change challenges our understanding of what data quality means.
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In the news
Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation
• GlobalIn an article for Greenbook, Lindsay Fordham discusses how AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
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In the news
Should we be worried about how deepfakes, AI and social media will impact the upcoming election?
• EuropeCint and Advertising Week partnered to explore the impact of deepfakes, AI and social media on upcoming elections globally. The findings – as revealed live at Advertising Week EU – were covered by Stylist.
