Newsroom
Thought Leadership
-
In the news
‘Perfect is the enemy of good’: the new rules of modern marketing measurement
• GlobalCint’s Laura Manning, SVP, Global Measurement, speaks with The Drum alongside leaders from Roku and TripleLift on how marketers must move beyond vanity metrics and flawless frameworks to prove measurable outcomes to CFOs.
-
In the news
Patrick Comer on Building the Infrastructure Behind Modern Market Research
• GlobalCint’s CEO Patrick Comer sat down with Leonard Murphy on his Greenbook CEO Series to talk about what’s driving the next chapter of market research.
-
In the news
Leadership Decision Making and the Non-Linear Path to the C-Suite with Michelle Darcy Clarke
• GlobalCint’s Chief Experience Officer, Michelle Darcy Clarke sat down with Toni Collis on the Leading Women in Tech podcast to reflect on her non-linear leadership careers, the VP comfort zone, and the mindset shift that separates people who grow from the ones who plateau.
-
In the news
All Media Is Commerce Media: If everything is measurable, why is it still so hard to prove what works?
• GlobalLaura Manning, EVP Global Measurement, Cint, is featured on Season 3 of The Drum’s All Media Is Commerce Media series.
-
In the news
The Measurement Gap is Becoming a Budget Problem
• GlobalIn a piece authored by Laura Manning, SVP of Measurement, CInt, she highlights a disconnect between what marketers measure and what executives need to inform future budget decisions.
-
In the news
When Quality Becomes a Requirement, Not a Differentiator
• GlobalOrganisations need to think about fraud prevention and data quality standards not just as operational functions, but as organisational ones, writes Patrick Comer.
