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Measurement
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In the news
‘Perfect is the enemy of good’: the new rules of modern marketing measurement
• GlobalCint’s Laura Manning, SVP, Global Measurement, speaks with The Drum alongside leaders from Roku and TripleLift on how marketers must move beyond vanity metrics and flawless frameworks to prove measurable outcomes to CFOs.
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Press Release
Cint y WPP Media Latinoamérica se asocian para medir y optimizar el impacto de las soluciones de medios de WPP en los KPIs de marca de los anunciantes.
• GlobalEsta alianza estratégica impulsará un enfoque unificado de medición de impacto de marca en toda Latinoamérica, brindando a los anunciantes, insights y métricas más rápidos y consistentes a través de las soluciones avanzadas de WPP Media, incluyendo Advanced TV, Advanced Video, Advanced Display, Advanced Audio y más.
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In the news
Why Outcomes Measurement is Becoming a Budget Imperative
Kate Crandall. Principal Product Manager, Cint, explores why outcomes measurement is no longer just a reporting function, but also a budget conversation in an article for ANA.
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Press Release
Cint Brings In-Flight Outcomes Measurement to Lucid Measurement
New capability connects brand lift and sales lift in one dashboard, helping advertisers optimize campaigns based on both consumer attitudes and purchase behavior while media is live
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Press Release
Basis and Cint Enable Real-Time Brand Lift Measurement for Omnichannel Campaigns
Basis is the First Advertising Management and Activation System to Offer Self-Serve Brand Lift Studies that Measure Awareness, Ad Recall, and Purchase Intent While Campaigns Are Live
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In the news
All Media Is Commerce Media: If everything is measurable, why is it still so hard to prove what works?
• GlobalLaura Manning, EVP Global Measurement, Cint, is featured on Season 3 of The Drum’s All Media Is Commerce Media series.
