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Measurement
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Press Release
Cint Report Finds 74% of U.S. Consumers Believe Brands Should Disclose AI Use in Advertising
New research with Advertising Week reveals growing concerns around AI-generated advertising, with 44% of consumers reporting diminished brand trust when AI use goes undisclosed.
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Press Release
Cint Brings Self-Service Outcomes to Lucid Measurement
New Study Creator capabilities enable advertising partners to launch combined brand and sales lift studies in minutes, with expanded cross-platform measurement, benchmarks and customizable attribution windows.
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Press Release
Cint expands partnership with Samba to bring brand lift measurement to more international markets
• GlobalNew capabilities expand independent measurement for TV campaigns in six additional international markets.
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In the news
‘Perfect is the enemy of good’: the new rules of modern marketing measurement
• GlobalCint’s Laura Manning, SVP, Global Measurement, speaks with The Drum alongside leaders from Roku and TripleLift on how marketers must move beyond vanity metrics and flawless frameworks to prove measurable outcomes to CFOs.
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Press Release
Cint y WPP Media Latinoamérica se asocian para medir y optimizar el impacto de las soluciones de medios de WPP en los KPIs de marca de los anunciantes.
• GlobalEsta alianza estratégica impulsará un enfoque unificado de medición de impacto de marca en toda Latinoamérica, brindando a los anunciantes, insights y métricas más rápidos y consistentes a través de las soluciones avanzadas de WPP Media, incluyendo Advanced TV, Advanced Video, Advanced Display, Advanced Audio y más.
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In the news
Why Outcomes Measurement is Becoming a Budget Imperative
Kate Crandall. Principal Product Manager, Cint, explores why outcomes measurement is no longer just a reporting function, but also a budget conversation in an article for ANA.
