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Measurement
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Press Release
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In the news
The Measurement Gap is Becoming a Budget Problem
• GlobalIn a piece authored by Laura Manning, SVP of Measurement, CInt, she highlights a disconnect between what marketers measure and what executives need to inform future budget decisions.
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In the news
CTV, atención y brand lift: la visión de Cint sobre el futuro del Adtech | Entrevista exclusiva
• GlobalIn an exclusive interview, Al Gaviria, Account Executive at Cint, analyzes the key moment in advertising measurement in Latin America: CTV, attention, brand lift, and why the market demands more than just impressions.
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Uncategorized
Predicting Advertising In 2026 Based On Google, Microsoft Changes
• GlobalCint’s Laura Manning highlights mid-flight decisioning as the new standard for campaign measurement in 2026. By using tighter feedback loops and reliable signals to optimize campaigns in real-time, brands can finally tie early exposure to long-term loyalty.
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Press Release
Cint Quarter-Century Crisis Report Finds 54% of U.S. Consumers Say Life Has Worsened, Driven by Financial Strain and Erosion of Brand Trust
New data reveals pessimism is on the rise as cost-of-living pressures and housing affordability reshape consumer expectations
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In the news
TripleLift and Cint Partner to Offer Cookieless Brand Measurement
• GlobalTripleLift shares exciting announcement about expanded partnership with Cint.
