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In the news
In-Game Ads Play the Long Game
In an interview with StreetFight Magazine, Laura Manning discusses how in-game advertising is disrupting the advertising and measurement landscapes.
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Press Release
Cint Study Reveals Growing Value of In-Game Advertising for Brands and Need for Measurement Standards
• Global62% of consumers are likely to seek more information after seeing in-game ads, signaling a powerful new channel for brand engagement.
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Press Release
Cint and Affinity Solutions Announce Strategic Partnership to Revolutionize Measurement Insights
• GlobalCollaboration to leverage Affinity’s Consumer Purchase Insights and Cint’s global audience network for enhanced data-driven insights.
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Press Release
Cint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights
• GlobalCint Launches “Luci,” an AI Study Companion for Real-Time Brand Lift Insights: New AI-powered feature in Lucid Measurement makes campaign optimization faster, smarter, and more intuitive
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Press Release
Cint Brings Verified Consumer Data to Snowflake Marketplace, Powering Smarter Customer Intelligence
• GlobalCint Brings Verified Consumer Data to Snowflake Marketplace, Powering Smarter Customer Intelligence: Collaboration enables secure, privacy-focused access to rich consumer insights
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In the news
Outrun the bear: why ‘good enough’ isn’t fast enough anymore
• GlobalWhen speed meets storytelling, measurement must keep up. Live from The Drum Studio in Cannes, Uber Advertising, Roku and Cint discuss.
