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Measurement
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Press Release
Cint looks to the future of Lucid Measurement by using Unified ID 2.0 for advertisers to measure brand lift.
To support privacy-conscious ad exposure and diversify available identity solutions for brand-lift measurement, Cint is excited to enable Unified ID 2.0 (UID2) for Lucid Measurement on UID2-supported demand-side platforms like The Trade Desk.
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Press Release
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Press Release
Lucid, a Cint Group company, earns Verified Partner status with Amazon Ads
Lucid Impact Measurement automates Global Brand Lift Measurement in Amazon DSP and Twitch DSP for Advertisers
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Press Release
Cint’s Lucid Impact Measurement introduces new Social Measurement capabilities to radically expand Cross-Platform Brand Lift Measurement
Lucid Impact Measurement by Cint is poised to change the game in an era where a patchwork of brand lift studies from multiple social platforms with differing, non-comparable methodologies is needed to gauge campaign effectiveness.
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Press Release
Cint Launches New Data Licensing Solution to Provide Verified First-Party Data
Advertisers can take advantage of first-party data from fully-consenting consumers
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Press Release
Lucid, a Cint Group Company Earns Amazon Ads Verified Partner Status
Lucid, a Cint Group Company is now an Amazon Ads verified partner. Advertisers on the Amazon DSP can use Lucid Impact Measurement to automatically measure brand lift from their campaigns.
