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In the news
Why Outcomes Measurement is Becoming a Budget Imperative
Kate Crandall. Principal Product Manager, Cint, explores why outcomes measurement is no longer just a reporting function, but also a budget conversation in an article for ANA.
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Press Release
Cint Brings In-Flight Outcomes Measurement to Lucid Measurement
New capability connects brand lift and sales lift in one dashboard, helping advertisers optimize campaigns based on both consumer attitudes and purchase behavior while media is live
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Press Release
Basis and Cint Enable Real-Time Brand Lift Measurement for Omnichannel Campaigns
Basis is the First Advertising Management and Activation System to Offer Self-Serve Brand Lift Studies that Measure Awareness, Ad Recall, and Purchase Intent While Campaigns Are Live
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Press Release
Cint Report Shows More Than Half of U.S. Consumers Do Not Plan to Watch the FIFA World Cup 2026
New research finds streaming will outpace linear TV among U.S. World Cup viewers, while advertisers and sponsors face challenges turning visibility into consumer action
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In the news
Brands Adopt ‘No AI’ Disclaimers to Stand Out Amid the Slop
The Wall Street Journal cites data from Cint’s latest report on AI in advertising, highlighting how marketers are addressing growing consumer skepticism by labeling content that does not use AI.
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In the news
63% of U.S. Consumers Believe that Brands have a Moral Duty to Disclose AI-generated Content
Ad Age unpacks the importance of AI disclosure in ads, citing data from Cint research and expert testimony from Cint’s Laura Manning.
