Blog
Blog
Keen to know more about our latest research, company news, product updates and releases, and more? In our blog library you can catch up on what we’ve been keeping busy at here at Cint.
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What is brand lift and how can I optimize it?
12 min read
What is brand lift? The focus of brand lift studies is to measure the effectiveness of advertising campaigns. For people working with, for, or on the behalf of brands, a brand lift study helps with understanding how specific ad campaigns impact consumers’ perceptions of the brand in question. Brand lift studies measure perception in the…
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What are consumer insights?
11 min read
Get to grips with what consumer insights are, how they’re gathered, and how they can be used in market research and media measurement.
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Behind the scenes of Cint Engage
11 min read
From design to launch: How our experts built Cint Engage
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What are lift metrics in media measurement?
17 min read
Learn how to calculate and measure ad recall, brand awareness, consideration, message association, and brand attribute lift to optimize your ad campaigns.
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What is brand awareness?
8 min read
Uncover the importance of brand awareness and the role it plays in brand lift studies.
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“Too good to be true”: The illusion of quality in the age of AI-generated survey responses
11 min read
Cint’s Jimmy Snyder explores how we’re entering an era where survey responses may be polished and articulate — but not necessarily real.
