Blog
Data solutions
-
Why smarter measurement is the key to maximizing ad spend
Read how leaders at Advertising Week New York mapped out the path to maximizing every ad dollar in 2025.
-
What is brand lift and how can I optimize it?
What is brand lift? The focus of brand lift studies is to measure the effectiveness of advertising campaigns. For people working with, for, or on the behalf of brands, a brand lift study helps with understanding how specific ad campaigns impact consumers’ perceptions of the brand in question. Brand lift studies measure perception in the…
-
What are lift metrics in media measurement?
Learn how to calculate and measure ad recall, brand awareness, consideration, message association, and brand attribute lift to optimize your ad campaigns.
-
Why poor quality data poses risks in market research
Understanding the negative impacts of poor quality data on the research industry.
-
Cint Verified Audiences now available in Snowflake
Learn more about how Cint and Snowflake’s partnership breathes life into customer intelligence.
