Author Bio
David Rotman is the Creative Director on Cint’s marketing team. He joined Lucid in 2019 and stayed on with Cint after Lucid’s acquisition. Before Cint, David worked at digital marketing and traditional advertising agencies, contributing to several regional and national ADDY Award-winning campaigns.
“What excites me about working at Cint is the opportunity to bring our brand story, ‘Feeding the world’s curiosity,’ to life in innovative ways. It’s fascinating to see how our customers use the Exchange to tap into diverse audiences and uncover insights that drive real-world impact.”
Blog
By this author
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Measuring brand lift in real-time: Leveraging Lucid Impact Measurement by Cint for in-flight optimization on cross-platform campaigns
Stephanie Gall, Director of Measurement Products at Cint, examines the use of Lucid Impact Measurement to optimize advertising campaigns across linear and connected TV, digital and social channels
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The next chapter of Cint: A new phase of innovation and creativity
Read on for a brief outline of the latest developments in our new platform as we continue on an exciting journey with our partners, led by our core purpose – to feed the world’s curiosity
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Behind the scenes at Cint: with Events Director, Ariel Madway
In today’s blog we spend a bit of time getting to know one of our superstar team members – one who you may have met on the MR events circuit this fall.
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Webinar: Improving data quality and mitigating fraud
Our recent webinar hosted by Oscar Carlsson, Chief Innovation Officer, provided an overview of industry data quality trends and outlined what Cint is doing to help.
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5 pillars to success: In conversation with Jimmy Snyder, VP, Trust and Safety, Cint
Jimmy oversees an operational team focused on creating and implementing quality-related programs and policies. He shares how the team helps to ensure a healthy and efficient market research ecosystem.
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Working to deliver best-of-breed consumer intelligence
John Brackett is Director of Product, working across supply, respondent experience, and trust and safety. Here he outlines some of the actions being taken to optimize one of the world’s largest digital marketplace for research sample.





