How does Cint’s outcomes measurement connect brand lift to sales impact?
Q3 2026 saw Cint launch self-service outcomes measurement within Lucid Measurement Study Creator, giving advertising partners a faster way to build and launch studies that connect upper-funnel brand lift with lower-funnel sales impact.
Advertisers have historically measured brand lift and sales lift through separate providers, datasets and reporting workflows, making it difficult to understand how changes in consumer perception translate into business results. Cint’s outcomes measurement brings those signals into a single view, helping advertising partners identify how different audiences and media tactics influence both attitudes and purchasing behavior.
By bringing outcomes measurement into Study Creator, we’re making that connection easier to access and faster to act on.
Our partners can launch studies in minutes, see brand and sales lift together while campaigns are still running, and turn those insights into a clearer story about the impact of their media investments.
What is Study Creator?
At Cint, we know that speed is of the essence when it comes to developing, launching, and learning from brand lift studies. By making use of Cint’s AI-powered and automated brand lift tools for brand lift analytics, marketers can pull off near real-time campaign optimization.
With Study Creator — an innovative tool that sits within Lucid Measurement by Cint — we’re empowering users to launch studies in minutes.
Customers who want to kickstart their brand lift studies in minutes do so through a simple three-step process.
- Customers provide essential campaign details like names and dates.
- Then they create or manage media tracking tags for various platforms (including CTV, digital, and Linear TV)
- Lastly they build and launch their survey by selecting relevant questions and key performance indicators.
Study Creator trims down the time it traditionally takes to get a study out into the field while lessening the typical back-and-forth between teams you’d experience with studies of this kind, allowing you to bypass dependencies and work more efficiently.
Why does measuring outcomes matter?
Cint’s outcomes measurement feature in Lucid Measurement tracks both brand awareness and sales performance in-flight. By reporting survey-based brand lift side-by-side with deterministic sales lift, this unified solution bridges the gap between what consumers say and what they do.
With an always-on view of both attitudinal and behavioral KPIs, you gain the granular insights needed to optimize your campaign live—and confidently prove the revenue value of your brand media spend.
Lucid Measurement brings this unified data to life through tools built for faster analysis, granular reporting, and confident decision-making:
- Understand sales results: New sales lift KPIs provide a complete view of how campaigns drive results, making it easy to see if your campaign is having the desired effect on consumer behavior.
- Built for seamless reporting: Cut data by audience and media tactics across both sales and brand lift KPIs to visualize and export granular performance drivers.
- Complete view of closed-loop performance: See upper and lower-funnel performance side-by-side for a comprehensive view of campaign outcomes.
- Faster insights for effortless optimization: New reporting features highlight your top-performing media tactics for brand lift, sales lift, or both.
Read more about the importance of outcomes here.
What can the integration do for your brand and your campaigns?
Building on this streamlined workflow, the platform expands its cross-platform coverage by introducing Linear TV in beta testing, allowing advertisers to measure real sales impact across both digital and linear channels.
To help evaluate these outcomes, new industry benchmarks provide context across key metrics (including sales lift, conversion rate lift, average order value (AOV) lift, and purchase frequency lift) with initial support for Retail, Telecom and Technology, and QSR.
Advertisers now have the ability to further refine attribution through a customizable halo period, adjusting purchase windows to match specific brand practices or adopting system recommendations grounded in industry norms.
Start measuring outcomes with Cint today
Want to start tracking in-flight campaign outcomes in a unified dashboard?
Get in touch with a Cint representative today and begin closing the heart-to-wallet measurement gap.
