Cint profile
Patricia Petrat
Blog
By this author
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#AskCint: We answered your most pressing market research questions
We’re working hard to help our partners and colleagues navigate during uncertain times, offering resources, data and information on the state of the market research industry.
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How Guinness mastered tone of voice with “We’ll March Again” spot during the pandemic
With the COVID-19 outbreak continuing to cause chaos around the world, it’s perhaps no surprise to learn that many marketers are playing safe when it comes to their communications.
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Budweiser hits the sweet spot with its #OneTeam ad
Marketers and brands have had to do an about-face on messaging, communications and advertising as the impact of COVID-19 stretches around the globe.
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What does Marmite Peanut Butter tell us about the importance of gauging consumer reaction?
Marmite’s unveiling of Marmite Peanut Butter was sure to make a stir. This is a brand which recognises the importance of audience insights, so its latest move was clearly not just a wild stab in the dark.
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Research Note #3: Moving Your Offline and F2F Research to the Internet?
The current COVID-19 crisis has effectively halted in-person research. Whether you’re a client-side researcher who still needs these insights or a market research agency whose business has been curtailed, there are now opportunities to move this work online.
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WIRe Webinar this week: Accelerating careers in market research (even in times of crisis)
Many of us are experiencing our day-to-day jobs in wholly different ways right now and, for many, career paths may have been temporarily interrupted or changed.
