Blog
Media measurement
-
Lucid Measurement 2025: A year of change
Looking back on how we levelled up our measurement solution this year.
-
How Study Creator could change your campaigns for the better
Why wait days when you can launch in minutes?
-
Why smarter measurement is the key to maximizing ad spend
Read how leaders at Advertising Week New York mapped out the path to maximizing every ad dollar in 2025.
-
New documentary “The Answer Engine” unpacks the story of Cint
A new short-form documentary explores how our research technology is transforming how organizations gather insights from real people.
-
What is brand lift and how can I optimize it?
What is brand lift? The focus of brand lift studies is to measure the effectiveness of advertising campaigns. For people working with, for, or on the behalf of brands, a brand lift study helps with understanding how specific ad campaigns impact consumers’ perceptions of the brand in question. Brand lift studies measure perception in the…
-
What are consumer insights?
Get to grips with what consumer insights are, how they’re gathered, and how they can be used in market research and media measurement.
