A presidential candidate needed help reach the right voters with the correct message. Lucid Impact Measurement by Cint showed that their efforts were skewing the campaign to a positive voter intent.
Our most recent CintSnap takes a festive peek into the sentiments the UK public to unveil their thoughts on this year's Christmas ads. Join us in unwrapping the findings and discovering what makes these ads a seasonal staple for UK consumers.
Lucid Impact Measurement automates Global Brand Lift Measurement in Amazon DSP and Twitch DSP for Advertisers
Lucid Impact Measurement by Cint is poised to change the game in an era where a patchwork of brand lift studies from multiple social platforms with differing, non-comparable methodologies is needed to gauge campaign effectiveness.
Stephanie Gall, Director of Measurement Products at Cint, examines the use of Lucid Impact Measurement to optimize advertising campaigns across linear and connected TV, digital and social channels
The food and beverage industry is highly dynamic and constantly evolving, with new trends and consumer preferences always emerging. In such a fast-paced and competitive landscape, staying ahead of the game is critical for success. That's where media measurement comes in.
CTV's customized strategies provide marketers with massive amounts of analytics. With all the viewership data CTV provides, it often seems complicated to measure specific goals for your campaign. Using CTV measurement is critical for understanding your ad performance and information about your viewers.
The Back- to- School and Holiday Shopping seasons are changing rapidly, short in nature and extremely lucrative. This blog explains the power of leveraging real-time measurement to optimize your campaign; not after completion, but while consumers are still buying.
By comparing your campaign's performance against industry standards on key performance indicators (KPIs), you gain valuable insights and context that can drive better outcomes. In this blog post, we'll explore why benchmarking your advertising campaign is essential and how Lucid Impact Measurement, a product by Cint, can help you achieve this.
Lucid, a Cint Group Company is now an Amazon Ads verified partner. Advertisers on the Amazon DSP can use Lucid Impact Measurement to automatically measure brand lift from their campaigns.
How in-flight brand lift measurement helps brands do more with less
Qortex AI drives unprecedented lift in brand awareness for a protein drink. Through a partnership with best-in-class brand measurement firm Lucid, a Cint Group company*, Qortex AI was able to increase brand awareness metrics by more than 30% against target audience.
The Ad Council leveraged insights from Lucid Impact Measurement to uncover which set of creative messages had the biggest impact on a vaccine hesitant audience.
Knowing how to prioritize your limited budget while increasing the impact of your digital advertising will make the difference between success and just getting by this year.
When measuring ad campaigns, it's important to be aware of common pitfalls that can affect your advertising goals - especially if you want real-time campaign results.
Nextdoor partnered with Lucid (a Cint Group company) to measure the effectiveness of their customers’ advertising on the platform.
Cint is powering political research and ad campaign measurement in more ways than you may think.
Great campaigns are long lasting, iconic and can bring so much value to a brand. Unfortunately, with an oversaturated industry campaigns don’t always have the results you and your team may expect.
In the current complicated political and social climate, with the addition of viral boycotting and “cancel culture,” consumers’ perspectives on the world are constantly changing. Every day, consumers are faced with new information that forces them to consider the interests, alliances, and causes that matter most to them. And opinions change quickly these days – often at the drop of a dime.
Brand trackers and brand lift studies are valuable insights tools for measuring consumer sentiment about a brand. Let’s explore what makes these types of studies unique and how they can most effectively be applied to your needs.
If you are considering advertising on television, you need to understand the difference between linear TV and connected TV advertising. Each advertising type has vital differences and unique benefits that you should consider to choose the method that best aligns with your campaign goals.
Advertising is one of the main ways companies generate business. An effective advertising campaign can attract new customers, improve brand perception and increase sales. Measuring advertising effectiveness helps you understand the impact and reach of your campaign, allowing you to find the optimal amount of exposure and determine what is and isn’t working about your advertising strategies.
The industry is raising the bar for linear TV measurement solutions. To meet this challenge, our attitudinal measurement product delivers precise, actionable data for marketers.
Impact Measurement has been a key factor in Holler identifying some key first-party metrics – specifically, a “share” metric – within the mobile payment app. Using these new data points has informed Holler’s strategy.
Brand lift studies help you measure the impact of your advertising and marketing efforts. There are many ways to measure brand lift and identify successful elements of your campaigns.
Using Impact Measurement, Wunderkind measured digital campaign success and optimised media performance (as well as cost) in real-time.
The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.
Learn how our media measurement solutions allow users to measure brand lift and optimize media performance in real-time.
A successful advertising campaign spreads the word about your product to attract new business and increase sales.
Julia Reuther gives an overview of how Impact Measurement helps advertisers understand how exposure to advertising impacts consumers’ attitudes and opinions about a brand.
