Blog
Media measurement
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Getting to the point: Faster insights now for better outcomes later
Ed Stone, Cint’s Director of Data Solutions & Measurement gives us the lowdown on how to do more with less in the ever-evolving measurement landscape.
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Soothing cross-platform measurement challenges for marketers in 2025
Christopher Pope, Senior Director, Data and Measurement at Cint talks us through marketer concerns and how to solve them.
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What is the difference between a brand tracker and brand lift study?
Brand trackers and brand lift studies are valuable insights tools for measuring consumer sentiment about a brand. Let’s explore what makes these types of studies unique and how they can most effectively be applied to your needs.
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Are streaming habits reshaping the advertising industry?
Our latest report explores the relationship between streaming and advertisers ahead of 2025’s Upfronts.
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Lucid Measurement 2024: a year of innovation
Read a recap of what we added to Lucid Measurement in 2024, and enjoy a sneak peek of where we’re going in 2025
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4 ways in-flight measurement can help stretch your marketing budget
Knowing how to prioritize your limited budget while increasing the impact of your digital advertising will make the difference between success and just getting by this year.
