Blog
Media measurement
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What are lift metrics in media measurement?
Learn how to calculate and measure ad recall, brand awareness, consideration, message association, and brand attribute lift to optimize your ad campaigns.
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What is brand awareness?
Uncover the importance of brand awareness and the role it plays in brand lift studies.
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Does consumer-centric innovation really need survey data anymore?
Cint’s Wilson Peters (VP, Global Customer Success) and Delineate’s James ‘JT’ Turner (Founder and CEO) discuss the importance of research when it comes to connecting with consumers.
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Read our new report on in-game advertising now
Our latest report explores what consumers make of in-game advertising and why it presents a new frontier for advertisers.
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Say hello to Luci, Cint’s new AI study companion
Built with customers of Lucid Measurement in mind, Luci could be your new favorite AI assistant.
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Cint Verified Audiences now available in Snowflake
Learn more about how Cint and Snowflake’s partnership breathes life into customer intelligence.
