Blog
Media measurement
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Why real-time measurement is crucial for back-to-school and holiday campaign success
The Back- to- School and Holiday Shopping seasons are changing rapidly, short in nature and extremely lucrative. This blog explains the power of leveraging real-time measurement to optimize your campaign; not after completion, but while consumers are still buying.
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Why Global Benchmarking can drive campaign success
By comparing your campaign’s performance against industry standards on key performance indicators (KPIs), you gain valuable insights and context that can drive better outcomes. In this blog post, we’ll explore why benchmarking your advertising campaign is essential and how Lucid Impact Measurement, a product by Cint, can help you achieve this.
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Behind the Numbers with eMarketer’s Marcus Johnson and Cint’s Stephanie Gall
How in-flight brand lift measurement helps brands do more with less
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Common mistakes with media measurement – and how to avoid them
When measuring ad campaigns, it’s important to be aware of common pitfalls that can affect your advertising goals – especially if you want real-time campaign results.
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Cint is the political research partner you’ve been looking for
Cint is powering political research and ad campaign measurement in more ways than you may think.
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Why is it so important to measure your ad campaigns?
Great campaigns are long lasting, iconic and can bring so much value to a brand. Unfortunately, with an oversaturated industry campaigns don’t always have the results you and your team may expect.
