Our newest case study covering a national eCommerce advertising program shows the power of consumer insights in action.
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Accessing niche audiences for market research projects can result in several challenges, especially when tight timelines and restricted DMAs are involved.
How can an established consumer research company find more time to focus on strategy and customer communication?
Measuring consumer reactions to ad campaigns is important at all times and when Yorkshire Tea set out to communicate its achievement of going 100% carbon neutral, it was keen not to be accused of greenwashing.
We live in a connected world. As more people turn online for their daily activities, the trajectory of available digital behavioural data steepens.
Frost and Sullivan, a leading market research and growth consulting firm, has recently released its new report “Thriving in a New Norm in Asia-Pacific: Insights and Opportunities.”
Cint partner EPIC Conjoint recently published a new case study on its work for a global confectionery manufacturer to find out just how consumers were feeling about the company’s health snack bar.
With 17 million active users on its platform, SurveyMonkey needed to deliver a seamless, automated user experience for the 335,000 organisations that use its products, solutions and integrations.
Conjoint analysis helps market researchers more deeply understand their customers by gauging how they value specific attributes of a product or service.
Speed, quality and incredible value are just some of the benefits you can experience by tapping into Cint’s next generation domain expertise in building hundreds of market research sample automation integrations.
Despite the fact that Just Eat’s jingle is already thoroughly embedded in the British public’s consciousness, the food delivery brand didn’t rest on its laurels with its latest ad, in which rapper Snoop Dogg serves up a subversive remix.
Syno International and the World Association of News Publishers (WAN-IFRA) recently published a new wave of their Advertising Trust Index Report, powered by Cint.
When industry-leading mobile data collection and monetization technology company, Tap Research, sought to “tap” into a mobile worldwide audience there were some distinct challenges to overcome.
Brands have an important role to play during COVID-19. Not only are they under scrutiny by their audiences, but they can help to guide outcomes as we emerge from crisis.
With the COVID-19 outbreak continuing to cause chaos around the world, it’s perhaps no surprise to learn that many marketers are playing safe when it comes to their communications.
Marketers and brands have had to do an about-face on messaging, communications and advertising as the impact of COVID-19 stretches around the globe.
Marmite’s unveiling of Marmite Peanut Butter was sure to make a stir. This is a brand which recognises the importance of audience insights, so its latest move was clearly not just a wild stab in the dark.
Australia been dealt some tough blows lately, with the global COVID-19 pandemic coming right on the heels of the nation’s devastating brush fires. McCrindle, an Australian market research and communications company, teamed up with Cint to find out just how Australians were feeling and behaving in light of the latest crisis.
Cubery recently posted an analysis of a somewhat controversial ad by fast-food giant, Burger King. In the :45 spot, the decline of Whopper over the course of 34 days was shown in time-lapse video.