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Preparing for 2025: Insights on marketing and data collaborations
In 2025, global advertising spend is predicted to surpass $1 trillion—a milestone so monumental it could stretch dollar bills to the sun and back. However, beneath this record-breaking number lies a complex reality: while data is abundant, marketers and agencies still face significant challenges in unlocking its full potential. A recent research collaboration between Lotame…
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Get to know our latest tool for brand lift studies: Study Creator
Find the full lowdown on Cint’s Study Creator tool, including the workflow process, benefits, and our latest video tutorial.
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TikTok, Deepfakes, and Political Ads: A study on the relationship between media and the upcoming election
Cint and Advertising Week partnered on research looking into the relationship between media influence and voter behavior leading up to this year’s US and UK elections.
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CintSnap uncovers US and UK consumer Halloween 2024 spending habits and traditions
We take a look at the difference in spooky, seasonal spending habits and traditions in the US and the UK.
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The festive shift: How Diwali is driving India’s digital transformation across four key sectors
From ordering food online to the rise in quick commerce, our comprehensive Diwali survey reveals how technology is reshaping the way people prepare for and celebrate Diwali.
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Guide to measuring political advertisements with Lucid Impact Measurement
Explore our guide to measuring political advertisements by Cint’s in-house expert Chris Pope, Senior Director of Measurement.
