Blog
Blog
Keen to know more about our latest research, company news, product updates and releases, and more? In our blog library you can catch up on what we’ve been keeping busy at here at Cint.
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5 Critical Lessons to Learn from Your Survey Drop Rate
10 min read
Drop rate is one of the most important performance metrics when running an online survey. Here’s a simple definition for anyone who isn’t familiar with drop rate: it measures the number of respondents who are never redirected from the survey platform with a “final status” (complete, terminate, or overquota).
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Survey vs. Questionnaire: Is There a Difference?
4 min read
Though many individuals use the terms “survey” and “questionnaire” interchangeably, they do not refer to the same concept. There are many similarities between surveys and questionnaires, which is why so many people — even researchers — often confuse the two.
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How to Create a Survey Questionnaire That Gets Great Responses
13 min read
Did you know survey questionnaire design can significantly impact the quality of your results? Surveys can clue you into respondents’ opinions, experiences and much more – but that can only happen if the survey questions support the goal.
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What Is Market Research For Advertising?
7 min read
Market research can help advertisers gather strategic insights for an advertising campaign. Advertisers use market research to learn more about a target market, as well as valuable competitive insights.
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How to Measure Advertising Effectiveness
2 min read
Advertising is one of the main ways companies generate business. An effective advertising campaign can attract new customers, improve brand perception and increase sales. Measuring advertising effectiveness helps you understand the impact and reach of your campaign, allowing you to find the optimal amount of exposure and determine what is and isn’t working about your…
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What is a questionnaire and how is it used in research?
5 min read
The importance of questionnaires in research is immense, helping researchers gain relevant information quickly and effectively. Before creating a questionnaire for your study, you should first understand the meaning of questionnaires and the advantages and disadvantages of using them.
