Atenga Insights is a rapidly growing, global company that is disrupting the pricing consulting industry. By combining the latest online polling technology with their proprietary industry knowledge, they identify the specific price point of a product or service that will generate the highest sales and/or profits for their customers.

www.atenga.com

Prior to working with Cint, Atenga Insights’s projects contained inefficient lag time throughout the entire process. With each project, they were required to gather quotations from a number of panel companies and after making the decision on which to move forward with, issue purchase orders, engage with project managers to set up and test links for respondent completion/disqualification and manage the fielding of their surveys via multiple emails. On top of this, if they saw issues with the data, they had to work through project managers with even more emails.

All of this extra time and effort was reflected in driving up their operating costs, and at times, also affected their ability to meet clients’ deadlines.

Cint was a game changer for Atenga insights’ predictive pricing business. Opting to use Cint’s self-serve solutions eliminated the time consuming and expensive touchpoints Atenga Insights experienced working with multiple panel companies, making the entire process of sourcing suppliers of sample, setting up and fielding a survey much quicker and less costly. Using  Access Pro by Cint and the Cint Sample Management Platform , Atenga Insights finally had much greater control of their sample procurement activities- seeing feasibility and complete costs (CPI) in real time.  Additionally they gained much greater control over the set up and fielding of their survey to the sample targeting they had full control over.

By working with Cint, Atenga removed multiple days from their overall research process. With Cint’s procurement of sample and its fulfillment of studies, insights are now delivered quickly and directly to Atenga and thus their clients.

As Atenga Insights is able to better control their sample management activities with Cint’s Sample Management Platform, the labor amount and time needed in the procurement and fielding process has been vastly reduced. With this decrease in overall operating costs and overhead, Cint enables Atenga Insights to offer lower prices and quicker project completion without compromising quality. Atenga’s work with Cint is helping to make their solution more competitive in addition to being more compelling against the other solution providers in the market.

”Cint enables our business to collect quality samples from a large pool of respondents across dozens of countries. With their platform, we can engage with more clients, collect the data we need 10x faster and at a significantly lower price.”

Per Sjofors
Founder

“Cint drives efficiency gains in Atenga’s sample supply chain, which makes it easier for them to gather business insights quickly, all while helping them reduce their operating overhead.”

Mike Misel
Senior Vice President, The Americas, Cint

Atenga Insights

Atenga Insights is a rapidly growing, global company that is disrupting the pricing consulting industry. By combining the latest online polling technology with their proprietary industry knowledge, they identify the specific price point of a product or service that will generate the highest sales and/or profits for their customers.

www.atenga.com

Challenge

Prior to working with Cint, Atenga Insights’s projects contained inefficient lag time throughout the entire process. With each project, they were required to gather quotations from a number of panel companies and after making the decision on which to move forward with, issue purchase orders, engage with project managers to set up and test links for respondent completion/disqualification and manage the fielding of their surveys via multiple emails. On top of this, if they saw issues with the data, they had to work through project managers with even more emails.

 

All of this extra time and effort was reflected in driving up their operating costs, and at times, also affected their ability to meet clients’ deadlines.

Solution

Cint was a game changer for Atenga insights’ predictive pricing business. Opting to use Cint’s self-serve solutions eliminated the time consuming and expensive touchpoints Atenga Insights experienced working with multiple panel companies, making the entire process of sourcing suppliers of sample, setting up and fielding a survey much quicker and less costly. Using  Access Pro by Cint and the Cint Sample Management Platform , Atenga Insights finally had much greater control of their sample procurement activities- seeing feasibility and complete costs (CPI) in real time.  Additionally they gained much greater control over the set up and fielding of their survey to the sample targeting they had full control over.

Outcome

By working with Cint, Atenga removed multiple days from their overall research process. With Cint’s procurement of sample and its fulfillment of studies, insights are now delivered quickly and directly to Atenga and thus their clients.

As Atenga Insights is able to better control their sample management activities with Cint’s Sample Management Platform, the labor amount and time needed in the procurement and fielding process has been vastly reduced. With this decrease in overall operating costs and overhead, Cint enables Atenga Insights to offer lower prices and quicker project completion without compromising quality. Atenga’s work with Cint is helping to make their solution more competitive in addition to being more compelling against the other solution providers in the market.

Testimonials

”Cint enables our business to collect quality samples from a large pool of respondents across dozens of countries. With their platform, we can engage with more clients, collect the data we need 10x faster and at a significantly lower price.”

Per Sjofors
Founder

“Cint drives efficiency gains in Atenga’s sample supply chain, which makes it easier for them to gather business insights quickly, all while helping them reduce their operating overhead.”

Mike Misel
Senior Vice President, The Americas, Cint