Memberships and certifications
Cint has memberships and certifications from the following global organisations.
Advertising Research Foundation (ARF)
Since 1936, the Advertising Research Foundation has been the standard-bearer for unbiased quality in research on advertising, media and marketing. Its powerful knowledge, unifying standards and best practices have benefited its 400+ member companies many times over. Only the ARF brings together advertisers, agencies, media companies, research companies and ad tech into one conversation about how to be better at what we do.
Market Research Society (MRS)
The Market Research Society (MRS) is the UK professional body for research, insight and analytics. It recognises 5,000 individual members and over 500 accredited Company Partners in over 50 countries who are committed to delivering outstanding insight. As the regulator, it promotes the highest professional standards throughout the sector via the MRS Code of Conduct.
MRS supports the sector with specialist training and qualifications, professional membership, company accreditation, cutting-edge conferences, glittering awards and advice on best practice.
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All its revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable its members to thrive in an evolving industry and drive business impact.
Association of Market and Social Research Organisations (AMSRO)
AMSRO’s mission is to position our industry for the benefit of members.
The aims of the Association are to represent and enhance the research, data and insights industry; (“Industry”); advice, represent and advocate on behalf of members; encourage confidence and minimise risk in client decision making; and ensure industry standards are relevant, appropriately promoted and recognised.
Svenska marknadsundersökningsföreta (SMIF)
Swedish Market Research Company (SMIF) is the interest organization for research companies in Sweden. As a member, employees of the organisations have access to a unique network of like-minded people who face similar market research challenges.
Certification Institute for Research Quality (CIRQ)
CIRQ, a subsidiary of the Insights Association, was established in 2009 to provide assessment and certification services to marketing research, insights and data analytics firms seeking certification to ISO and other industry standards.
A 501(c)(6) non-profit entity, CIRQ is in compliance with all ISO requirements for certification bodies and is managed with oversight from an independent Board of Directors and an annual review by external authorities on ISO requirements.
Women in Research (WIRe)
Cint is a corporate supporting donor for Women in Research (WIRe) whose mission is to champion diversity in the marketing research industry by arming women with the tools to develop professionally, build connections and stay inspired.
IAB Europe Transparency and Consent Framework (TCF)
Cint is a registered vendor of the IAB Europe Transparency and Consent Framework (TCF).
The IAB Europe Transparency and Consent Framework (TCF) is the only GDPR consent solution built by the industry for the industry, creating a true industry-standard approach.
The TCF’s simple objective is to help all parties in the digital advertising chain ensure that they comply with the EU’s GDPR and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
Imperium Quality Certification
Cint was one of the first companies to gain the Imperium Data Quality Certified seal for consistent best practices surrounding the deployment of proven data-quality and anti-fraud checks. Imperium provides a comprehensive suite of technology services and customized solutions to verify personal information and restrict fraudulent online activities. The company launched the Data Quality Certification Program in 2020 to offer market research and panel organizations the opportunity to become certified and offer a benchmark for dedication to data quality.
MRS Inclusion Pledge
Cint has signed the Market Research Society’s Inclusion Pledge, which asks CEOs of organizations to make five commitments toward creating safer and more representative workplaces. The pledge includes activities such as publishing pay statistics annually, working toward government targets for women and ethnic minorities at board level, and improving recruitment practices.