Are you taking full advantage of the power of our products? Advance your career development and earn Cint certificate badges for your resume and LinkedIn profile.
Register now for our online Marketplace certification program and take a deep dive into how to build respondent profiles for targeted surveys that deliver deep consumer insights.
This one hour, self-paced Marketplace certification training will prepare you to be an expert at the following:
- Focusing your survey to your target audience
- Selecting respondent qualifications for the highest possible conversion rate
- Setting and managing quotas to control the amount of sample
- Determining the cost per interview
- Testing to confirm your survey is ready to launch
- Using Fielding Assistant to automatically adjust survey performance in-flight
- Making final refinements and setting your survey live
- Accessing reports on respondent activity, conversion and drop off rate, EPC, and LOI metrics
- Removing inferior completes that do not meet quality standards
- Determining survey feasibility and cost
- Creating survey groups to prevent past respondents from completing a new survey
- Allocating a specific amount of completes to a specific panel supplier
- Generating data analysis reports
- Running account level reports
Whether you’re a market researcher, ad operations professional, work at an agency or for a brand, you’ll increase your value and get more out of our tools with a deeper knowledge of the research techniques available in Marketplace.
If you’re an agency owner or team lead, certify your entire staff in the skills your employees need and that will keep them engaged.
Expand your Marketplace knowledge, take another step in your career development, and earn a software certificate badge for your resume and LinkedIn profile.
Lucid Impact Measurement
Register now for our online Impact Measurement certification program. Take a deep dive into the importance of measuring brand lift and ad effectiveness and how you can use Impact Measurement to measure and optimize your brand advertising campaigns.
This one hour, self-paced Impact Measurement training will prepare you to be an expert at the following:
- The definition of brand lift and the importance of measuring it
- How to get a brand lift study live
- How to log into Impact Measurement and navigate to your study results
- How to read and interpret reporting to make campaign optimizations
This knowledge is crucial for brand marketers, agency professionals, and publisher insights managers.
Take another step in your career development and earn an Impact Measurement certificate badge for your resume and LinkedIn profile.