Bonnier is a Swedish media group working in newspapers, business & trade press, magazines, TV, film, books, radio and digital media.

Based in the Nordics, it operates in 16 countries with over 8,000 employees. Founded in 1804, it has been run by the Bonnier family for seven generations.
www.bonnier.com

Bonnier-logo

Burt is a big-data analytics platform that helps media owners connect and analyze disparate data sources across multiple devices, departments and revenue channels.

Burt processes over 1 terabyte of new customer data every day for leading media companies such as Conde Nast, Advance Digital, Bonnier, Schibsted, IDG, and Thomson Reuters.
www.burtcorp.com

burt-logo-black

Bonnier wanted to increase the time their readers spent on their webpages and improve the quality of their advertisement inventory.

They also wanted to measure reader satisfaction and ad efficiency through A/B testing and surveys while empowering their sales force with automated campaign reporting based on panel data.

The solution consisted of a partnership in which Burt and Cint joined technologies to provide Bonnier with behavioural data (Burt) and profiling and demographic (Cint), giving Bonnier an array of derived benefits.

bonnier solution by cint technology

Thanks to the integration with Cint and Burt, Bonnier could:

hex-orange1Build and manage its own panels
hex-orange1Run market research studies on these panels as well as on the other thousands of panels integrated into the Cint platform
hex-orange1See which visitors interacted with a specific ad campaign
hex-orange1Get combined data on their visitors from Cint (demographic data) & Burt (behavioural data)
hex-orange1Use this information to send targeted survey to specific groups of visitors to measure campaign performance and brand lift
hex-orange1Prove the value of their ad space by showing the effects specific ads had on the audiences that were exposed to them vs the control groups that were not
hex-orange1Have full control over who accessed their panels (in case a third party company would run research on them)

As a result of this partnership Bonnier got a complete overview on how users navigated their pages while measuring the efficiency of their online advertising, ultimately improving their reader’s user experience.

Both sales performance and number of read articles doubled as a result of this partnership.

Outcome overview

Bonnier Outcome Cint Technology

Ad effectiveness

Bonnier Ad Cint Technology

Who is Bonnier?

Bonnier is a Swedish media group working in newspapers, business & trade press, magazines, TV, film, books, radio and digital media.

Based in the Nordics, it operates in 16 countries with over 8,000 employees. Founded in 1804, it has been run by the Bonnier family for seven generations.
www.bonnier.com

Bonnier-logo

Who is Burt?

Burt is a big-data analytics platform that helps media owners connect and analyze disparate data sources across multiple devices, departments and revenue channels.

Burt processes over 1 terabyte of new customer data every day for leading media companies such as Conde Nast, Advance Digital, Bonnier, Schibsted, IDG, and Thomson Reuters.
www.burtcorp.com

burt-logo-black

Challenge

Bonnier wanted to increase the time their readers spent on their webpages and improve the quality of their advertisement inventory.

They also wanted to measure reader satisfaction and ad efficiency through A/B testing and surveys while empowering their sales force with automated campaign reporting based on panel data.

Globe

Solution

The solution consisted of a partnership in which Burt and Cint joined technologies to provide Bonnier with behavioural data (Burt) and profiling and demographic (Cint), giving Bonnier an array of derived benefits.

bonnier solution by cint technology

Benefits

Thanks to the integration with Cint and Burt, Bonnier could:

hex-orange1 Build and manage its own panels

hex-orange1 Run market research studies on these panels as well as on the other thousands of panels integrated into the Cint platform

hex-orange1 See which visitors interacted with a specific ad campaign

hex-orange1 Get combined data on their visitors from Cint (demographic data) & Burt (behavioural data)

hex-orange1 Use this information to send targeted survey to specific groups of visitors to measure campaign performance and brand lift

hex-orange1 Prove the value of their ad space by showing the effects specific ads had on the audiences that were exposed to them vs the control groups that were not

hex-orange1 Have full control over who accessed their panels (in case a third party company would run research on them)

Outcome

As a result of this partnership Bonnier got a complete overview on how users navigated their pages while measuring the efficiency of their online advertising, ultimately improving their reader’s user experience.

Bonnier-outcome-circle-blue

Both sales performance and number of read articles doubled as a result of this partnership.

Outcome overview

Bonnier Outcome Cint Technology

Ad effectiveness

Bonnier Ad Cint Technology