Introduction
Jon Kumaresan is the Deputy Director of Product at geospatial population data company Fraym.
Fraym aims to improve global outcomes with neighborhood-level insights by using data to zoom in on communities across the globe and mapping humanity.
This approach to data-gathering gives Fraym’s customers the insights they need to tackle some of the most pressing challenges of our time, including security, gender equality, and public health.
Challenge
Fraym needed a partner capable of conducting large-scale, global surveys using demographically targeted questions.
The resulting information could then be empowered by Fraym’s technology to generate hyper-local, predictive data to support governments, philanthropists, and other organizations in taking actionable insights and meeting their targeted outcomes.
Solution
Working with Cint enabled Fraym to access high-quality global sample seamlessly and at speed. This has helped them survey audiences in every corner of the world, allowing Fraym to create data products that provide rich and granular insights.
This often requires responding at a moment’s notice to understand how dynamic situations are unfolding and to deliver actionable insights to customers and partners.
As Kumaresan puts it, “I don’t think there is anyone who can do it better than Cint.”
“I don’t think there is anyone who can do it better than Cint.”
Jon Kumaresan
Deputy Director of Product, Fraym
Benefits
Reach
“In order for our predictive analytics to be accurate, we need a strong geographic spread of data points within the countries we’re operating in,” says Kumaresan. “Cint does a really great job of getting us exactly the right points we need.”
With over 800 integrated partners, Cint connects researchers with respondents in even the most remote locations to collect the insights that customers require.
The Cint Exchange provides unparalleled access to large, niche, and diverse global sample providers to access your target audience no matter where, or who, they are.
Scale
“Cint does a great job of meeting our quota requirements and hitting the minimums we need to produce our product with high quality,” Kumaresan says.
“Certain projects have required us to collect data in areas where no one else is able to supply sample. It has been really helpful having Cint on board for those projects.”
Cint enables researchers to get to insights faster from their intended audience as a dedicated partner that’s seamlessly integrated into our customers’ operations.
Data Quality
“Data quality, of course, is super important to us because the data we get from Cint is a core part of our product. We’re very rigorous about filtering the data and making sure that it passes all the Quality Assurance and Quality Control checks, and Cint is a great partner in that regard, helping us to do that,” says Kumaresan.
“Occasionally, we come across issues regarding data quality, particularly in countries where data fraud is prevalent. I think we’ve navigated those situations very well with Cint.”
Results and conclusions
Kumaresan is keen to point out some of the additional benefits that have come as part of Fraym’s partnership with Cint.
“We work quite closely with Cint on almost any online project, at least for some of the sample. Cint has a unique capability to provide data almost anywhere,” he says.
“We work quite closely with Cint on almost any online project, at least for some of the sample. Cint has a unique capability to provide data almost anywhere”
Jon Kumaresan
Deputy Director of Product, Fraym
Speed is also clearly of the essence for Fraym, and Kumaresan states that Cint’s ability to move quickly “helps us stay on track with timelines and our delivery dates” on projects.
“I love the team. They’re lovely people. They’re great to work with and the team is really nice – everyone’s been a joy to work with.”
As it is for Kumaresan, quality is of the utmost importance at Cint. Our customers can confidently source insights from real people thanks to our thorough detection and removal of fraudulent activity, meaning that they can receive the answers that count.
Our dedicated Trust and Safety team is the largest in the industry, and they are laser-focused on evolving our technological and operational solutions to adapt to the evolving landscape.
To learn more about Cint’s commitment to quality, head here.
Speaking to the partnership, Cint’s Kasia Grammar, Senior Account Manager says:
“Fraym and Cint have collaborated on numerous successful international research initiatives. It has been a privilege to support their efforts by providing high-quality global sample for their work. We value our partnership and look forward to continued collaboration on future projects.”
