How AttaPoll’s integration with Cint helped them scale to over $20 million in annual revenue

Introducing AttaPoll

Karolis Pajeda is a co-founder of AttaPoll, a rewards app that is available in over 70 countries and boasts more than two million monthly active users. 

AttaPoll’s mission is to create a space where people are rewarded fairly for their time and attention. Users can earn money by completing surveys, testing apps or games, and trying out online services. 

Their goal is to create an easy, transparent, and instant experience where users feel valued and businesses receive honest feedback from real users.

Challenge

AttaPoll needed a consistent stream of paid survey opportunities, so that they could grow their platform and user base. 

They needed a partner to provide the stability and foundation necessary to focus on platform development, user experience, and growing revenue.

AttaPoll were also looking for a partner who could enable them to innovate and refine their technology, by providing a world-leading tech stack that was ready to be integrated with. 

Solution

AttaPoll partnered with Cint to achieve its revenue growth goals and to scale operations by integrating with the Cint Feed API solution. 

The Cint Feed API connects Cint’s global survey inventory to the partner’s existing technology and workflows. This customizable API enables partners to take control over the paid surveys presented to their audience, as well as providing full reporting capabilities.

Benefits

Benefit one: Increased revenue

Since integrating with Cint, AttaPoll has seen consistently strong results that provided a catalyst for growth. 

“Cint was our first major partner and that partnership played a huge role in AttaPoll’s success.” says Pajeda.  

“Having such a reliable and trusted partner meant we could focus on what we do best, building the best possible app for users to take surveys on. In those first few years, Cint made up the majority of our revenue,” Pajeda says. 

“That stability really helped us grow. It allowed us to scale AttaPoll to over $20 million in annual revenue and over two million monthly active users. That strong foundation gave us the confidence and resources to expand further, both in terms of new user acquisition and adding more earning opportunities beyond surveys.”

Benefit two: Scale

Cint Feed API connects AttaPoll directly with its 4000+ buyers across 130+ countries, ensuring access to a reliable, high-quality survey inventory. 

“Building and maintaining something that broad and diverse ourselves would have taken years and huge resources. Cint’s automated modern technology greatly reduces the complexity of matching users to right studies, and their profiling questions are a big part of it. They’re really well thought through and have become industry standard, which allows us to focus on delivering respondents efficiently and fairly to market research studies.” explains Pajeda.

“All of it combined reduces the burden on users. They can share their views and attitudes with market researchers in a smooth, well-matched experience that respects them.”

Benefit three: Industry-leading technology

Cint Feed API is a direct integration that connects suppliers directly with our survey marketplace. 

“The integration process looked straightforward and well documented, which made getting started much smoother. From there, things just clicked. The Cint team was incredibly helpful and experienced, and they really understood what we were trying to do,” says Pajeda. 

He goes on to add that, “Cint’s feed of opportunities is extremely fast. It’s probably the quickest and most reliable way for us to be notified in near real time about newly launched surveys or any changes to survey integration.”

In Pajeda’s words “Speed makes a huge difference for us in keeping the experience seamless for our users. More broadly, Cint’s technology stack is truly industry leading. They have consistently introduced some of the most innovative solutions in the market. And it’s clear that many other key players are following their lead. It’s great to work with a partner that keeps setting the standard for the industry.” 

Results and conclusions

“For us, the biggest value Cint provides is really twofold. First, their technology stack is incredibly solid. It just works. And that reliability is key when you’re trying to operate at scale. Second, their survey inventory is extremely diverse and honestly unmatched. It allows us to give our users the steady flow of opportunities across different markets and demographics, which is a big part of why our users keep on coming back to our app. That combination of strong tech and broad high quality survey inventory has made it a really valuable partner for us,” adds Pajeda. 

“AttaPoll is already using all of Cint’s main functionality. Their platform really forms a core part of how we operate. We are usually among the first to try their unreleased functionality. Both because we like being early adopters and because it gives us a chance to provide feedback and help shape those tools. It’s really a collaborative relationship. Cint builds, and we’re usually right there testing and learning alongside them.”

The partnership is, Pajeda says, one that just works. “The technology is fast, the support is responsive, and their survey inventory is world-class. It’s the kind of reliable partnership where you don’t have to worry. You can focus on your product and everything else just flows.”

“Attapoll are pioneers of programmatic sample and continue to innovate in the industry to deliver excellent respondent experience, increase conversion rates, and ensure high-quality sample. They approach problems with curiosity and are creative problem solvers. We have a strong strategic partnership which heavily focuses on growth and product innovation for both partners.” says Rina Iswarbhai, Senior Integration Manager, Cint.