Introducing MoyaApp
Shana Abrahams is the Head of Research at MoyaApp, a mobile app and digital platform that enables data-free messaging and houses over 300 apps within its environment. It also provides paid survey opportunities to its users.
The organization’s core mission is to help break down digital barriers in South Africa. The app was first created to help South Africans access government support during COVID, using digital channels without requiring the use of large amounts of mobile data or taking up limited phone storage space.
It has since expanded into also becoming a high-quality research panel, offering South Africans the opportunity to participate in paid survey opportunities.
MoyaApp was first created to help South Africans access government support during COVID, It has since expanded into also becoming a high-quality research panel, offering South Africans the opportunity to participate in paid survey opportunities.
Challenge
MoyaApp wanted to engage with panelists across South Africa in order to offer them the opportunity to earn rewards that eventually help with the cost of groceries and other expenses.
The company also wanted to give researchers an opportunity to survey South Africans, while simultaneously scaling its operations and driving revenue.
To do so, they required a partner with the capability to connect MoyaApp to paid survey opportunities at scale, allowing them to programmatically connect participants to surveys whilst providing an engaging and seamless experience.
Solution
MoyaApp partnered with Cint to connect researchers across the globe seeking insights from South Africans and to achieve their growth and revenue goals by integrating with the Cint Match solution.
Cint Match uses unique entry links to send panelists to the highest-performing available surveys in the Cint Exchange. The resulting links store demographic information about panelists and is then used to programmatically match panelists to the correct survey opportunities.
Benefits
Increased revenue:
Since integrating with Cint in 2023, MoyaApp has seen consistent revenue growth from its panel, helping to scale the business and open-up a new stream of revenue.
“With the Cint integration, we’ve accelerated our revenue growth and have created a steady stream of income,” says Abrahams.
MoyaApp has seen a 31% year-on-year increase in completes from 2024 to 2025 to date. They’ve also seen revenue go up by 54%, and their conversion rates are up by 23%
Scale:
Cint Match connects MoyaApp directly with its 4000+ buyers spread across 130+ countries worldwide.
“We’ve had one panelist make 600 Rand, which is easily your grocery money for a week or two if you are living below the breadline in South Africa. I have panelists contacting me regularly to thank me and ask if there are more surveys available. We are actually making a positive change in people’s lives. This is what I’m completely appreciative of.”
Dedicated support:
“It’s been a lovely hand-in-hand partnership with constant back and forth feedback loops, adjustments, and changes. Cint are always touching base with us, which has been instrumental in helping our business grow.” says Abrahams.
“Our Account Team recognises that if we succeed, they succeed. It is a true partnership. We receive guidance, regular communication and the latest information to help us optimize our integration and we have multiple communication channels to make that happen,” says Abrahams.
“I come from a strong research background, that’s my core strength and training. While I’m not a technical specialist by profession, working closely with the integration team has helped me develop a solid understanding of the technical components that support our work. That collaboration has been a real success and has allowed me to bridge the gap between research and technology effectively.”
Results and conclusion
“It’s been a wonderful partnership. We are able to earn revenue and that is our biggest driver at the moment,” Abrahams says.
“Cint’s technology is best in class. We are looking forward to further integrating with Cint to gives us far better reach and more control to ensure that we are getting more completes, which means increased revenue, increased scale, and a better experience for our panelists in the Moya App.” says Abrahams.
““Cint’s technology is best in class. We are looking forward to further integrating with Cint to gives us far better reach and more control to ensure that we are getting more completes, which means increased revenue, increased scale, and a better experience for our panelists in the Moya App.”
Shana Abrahams
Head of Research, MoyaApp
Pierre Vernier, Consultant, Partner Success at Cint, adds “Our long-standing partnership with MoyaApp has been instrumental to our success in South Africa. Their platform gives us the agility and scale to reach engaged audiences quickly, ensuring we consistently deliver high-quality data and stay ahead in a competitive insights market.”
