Introduction
David Herrman is the Senior Vice President of Operations at Quest Mindshare, a market research vendor offering data collection panels, project management, programming, and hosting services, alongside a suite of research technology solutions.
Founded in 2003, the California-based organization’s mission is to lead customers to the insights they need, when and wherever they need them, always focusing on adaptability, great customer service, and high data quality.
Challenge
Quest Mindshare helps B2C and B2B clients across the globe collect the high-quality data they need to drive actionable insights.
To meet evolving demands, the company needed a partner who could streamline operations into straightforward, team-friendly processes that could be consistently applied across projects and swiftly adjusted to accommodate new technologies and changing requirements.
Solution
Cint’s API integration has enabled Quest Mindshare to access high-quality global sample seamlessly across its organization, boosting the efficiency of both client-facing data collection and internal processes with a flexible, self-service solution.
As Herrman puts it, “Cint is an indispensable partner for us.”
Benefits
1. Intuitive tools
“Cint’s tools are very intuitive,” says Herrman. “They’re easy to build a process around and very flexible when variables change.”
Those tools enable Quest Mindshare to painlessly replicate previously successful processes at scale, giving them back the time to focus on serving clients and customers.
“Cint has and continues to be supportive of Quest Mindshare, we feel that we have a strong relationship and that both sides listen to each other,” says Herrman.
“Cint’s tools are very intuitive. They’re easy to build a process around and very flexible when variables change. Cint has and continues to be supportive of Quest Mindshare, we feel that we have a strong relationship and that both sides listen to each other.”
David Herrman
Senior Vice President of Operations, Quest Mindshare
2. Transparent metrics
“The features that I would say are the most valuable to us, besides the intuitive nature of the tools themselves, are the metrics that are provided,” Herrman says.
Access to those metrics, including conversion, earnings per click (EPC) and feasibility allows Quest Mindshare to be upfront with clients about deliverables, fostering trust and ensuring expectations are realistically managed.
3. Scale
Quest Mindshare is focused on delivering the maximum outcome achievable for their clients, and having a partner that they can rely on to fill in any sample gaps is key.
“We can rely on Cint to help bolster our offering so that we can deliver samples that normally we wouldn’t be able to.” Herrman says.
Results and conclusions
We’ve had a relationship with Cint since the company was founded 13 years ago,” Herrman states. “The future is continuing to work together in a collaborative way to try to attack some of the issues in the industry, having great communication, and furthering our integrations”
“We’ve had a relationship with Cint since the company was founded 13 years ago,” Herrman states. “The future is continuing to work together in a collaborative way to try to attack some of the issues in the industry, having great communication, and furthering our integrations.”
Herrman continues, “We want to foster a strong collaborative relationship where we work together to solve some of the known issues in the industry, and we expect that Cint is going to be a huge part of some of those solutions.”
“Cint sincerely values our long-standing partnership with Quest Mindshare – the team are true collaborators, which results in high impact for both companies. We are thrilled to see our solutions drive such strong business outcomes and ROI in the market.” James LoPiccolo, VP, Core Accounts, Cint.
