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2024 Paris Summer Games Report

July 12, 2024

Indisputably the world’s most anticipated and watched sporting games, Paris plays host to this year’s grand Summer event. The high-octane performances will certainly get hearts pumping, but what will advertisers need to do to capture the hearts of the audience?

Download the 2024 Paris Summer Games report to understand what French consumers find important.

The prestigious event reaches billions of viewers across a wide range of demographics and regions, through a multitude of platforms (TV, digital, social media). But further to that, through the emotional and inspirational achievements of athletes and highs and lows of their journeys, are the heart-warming stories and spirit of the game that has captivated viewers for decades.

The report will cover consumer sentiment around:

Importance of sustainability
The Games taking place on home ground
Economic impact
Brand association

Fill out the form to get the 2024 Paris Summer Games report →

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