Discover what respondents really make of the rise of AI-moderated interviewers.
For decades, researchers have traded volume for nuance. Today, market research enters the age of intelligence orchestration and agentic research, where AI agents execute complex, end-to-end tasks. As an industry pioneer, Cint’s latest white paper explores AI-moderated interviews (AIMIs) using original data from respondents across the UK and US. Built on our intelligent foundation for continuous research, this report uncovers true participant attitudes toward AI-led approaches.
Key takeaways
- How likely respondents are to join AIMI studies
- Respondents’ willingness to provide rich answers to AI moderators
- Whether respondents prefer speaking to an AI interviewer or typing to one





























